About Provantage Media Group

With an impeccable track record and reputation, Provantage Media Group has grown exponentially since its establishment in 2003, to become one of South Africa’s foremost Out of Home Media specialist companies.Thought leadership and tireless exploration of consumer insights ensures a service offering that delivers   relevant and effective marketing and advertising solutions within the Out of Home environment. Through continued and extensive investment in human resources, product offering and research, Provantage Media Group continues to bolster its prominence and leadership within the industry.

We pride ourselves on always anticipating and even pre-empting/ leading in new developments, while continually adapting to the often rapidly changing Out of Home advertising landscape. We always have and will continue to use cutting-edge technological developments to create new Out of Home advertising platforms for our clients. Provantage Media Group spans the African continent,

operating in 15 countries, and offers diversified products, services and integrated solutions including: brand activation, transit media, billboards, street furniture, golf course media and airport advertising. Backed by a solid infrastructure in the SADC region, Provantage Media Group provides a comprehensive service offering for clients in South Africa and Africa.

Whether for awareness, calls-to-action or impact, our portfolio of Out of Home solutions will deliver quantifiable and measurable results. And that’s a contract we confidently enter into with all our partners. The company is Black-owned, B-BBEE level 1 and empowered and through the Provantage Training Academy is an active and committed contributor to the upliftment of the industry.

To view our certificate Click Here

Innovation

What is considered cutting-edge today, becomes the conventional of tomorrow. As industry leaders we strive to constantly develop new methods, ideas and products to fulfil the media industry and the consumer’s insatiable desire. A desire for solutions that rise above the clutter. As technology evolves and media consumption habits change, we are committed to remaining on the cusp of developments as a means of delivering industry leading solutions.

Partnership

We are extremely aware of the valuable results achieved when common interests are pursued by all. We understand  that most brands have time sensitive defined objectives. So we tap into the vast experience of our staff complement to create avenues for success, and entrench ourselves in the detail in order to achieve these objectives with you, within a sustained and consistent process.

Integrity

We believe respect goes a long way. The consumer and our clients should not be seen as a test case for irresponsible messaging. Brands deserve and are entitled to effective and measurable return on investment. Our mission is to always operate according to honourable business practices and employing staff for whom trustworthiness is as important to them as it is to us.

Accountability

The overwhelming availability of data is a mixed blessing in this digital age. In our world, analytics and measurability have brought with them dependable and invaluable assessments of the work we do – what worked exceptionally well, and also what unexpectedly failed. It is our belief that adaptation to change plays a key role in accountability.

Jacques du Preez

Chief Executive Officer

“Don’t be afraid of what could go wrong. Be excited about what could go right.”

Jacques started Provantage in 2003 and has been instrumental in building a business that today sees it ranked as one of the biggest Out of Home media owners in South Africa. From humble beginnings, the business now boasts a national infrastructure and provides advertisers with a wide range of media platforms and services.

Mzukisi Deliwe

Deputy Chief Executive Officer

“I am passionate about life and this passion fills me with energy, zeal and excitement.”

Mzi is arguably the best Airport Advertising Executive in Africa. Joining Provantage in 2012, Mzi was instrumental in launching the Airport Ads division, and has grown it into the largest Airport Advertising Media Owner in South Africa. Mzi was appointed Deputy CEO of Provantage Media Group in 2016.

Vaughan Berry

Executive Director

“Predictable does not work in the highly competitive market of today. Be different, have impact and stand out – you will then be noticed and purchased. This is what we do for the clients and brands we work on.”

Vaughan is a highly respected marketer with over twenty years’ experience in the marketing industry. Vaughan cut his teeth in the FMCG arena prior to being appointed to the Provantage Board of Directors in 2004. With a specialisation in strategic marketing, he played a key role in developing the Activations Division within the business.

Johan Scholtz

Chief Financial Officer

“You can’t have 90% integrity. You either have it or you don’t.”

Johan was appointed CFO in 2016 after having joined Provantage in 2012 as Group Financial and Commercial Director. A registered Chartered Accountant, Johan spent a number of years practicing in Ireland and Eastern Europe prior to returning to South Africa. A successful career in the pharmaceutical sector ensued, prior to him joining Provantage.

Shamy Naidu

Executive Transit Ads™

“Small ideas often result in great achievements.”

Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space. He was an integral member of the original Airport Ads® division and has full responsibility for managing and leading the Transit Ads™ business in his role as executive.

Upliftment & Development

Provantage Media Group is committed to the support, upliftment and development of sectors of society which require assistance that otherwise would not be forthcoming. We believe in sustained and consistent assistance, as a means of ensuring that well-intentioned actions deliver results for those in need.

The Youth

We have a firm belief in, and reliance upon, the youth of our country becoming the leaders of tomorrow. There are many in society that feel a sense of hopelessness, vulnerability, and rejection. Through our commitment to upliftment, our mission is to provide not only hope, but care and the belief in a brighter future.

Changing Lives

More often than not, it is extremely difficult for non-profit and charitable organisations to fulfil the social and moral obligations of the broader society or state institutions. The tireless and incredible work they perform is selfless and difficult. It is these organisations, those that address youth issues that we support.

Making a Difference

It is an honour for Provantage Media Group to assist these organisations with a view to help making the lives of disadvantaged children in South Africa better. With the support of our staff, we aim to make a difference in the lives of disadvantaged youths, and that through our actions, we make our contribution to being a part of our broader society and community.

Upskilling The Future

Founded in in 2015 by ProActive™, the PMG Training Academy is proud to offer intensive learnership programmes accredited by the Services SETA. Graduates who complete the programmes successfully receive an NQF Level 4 FET Certificate.
The Academy was founded with the intention to increase the skills level and broaden the talent pool of human resources within the out-of-home and activations industry. In 2015, it ran its inaugural course in Marketing, which provided graduates with the skills and expertise required to pursue a career in the media, sales, marketing and communications fields. The Academy accommodated 650 learners, offering them the opportunity to obtain accreditation while being employed as brand ambassadors with PMG.
Skills that are both industry-specific as well as marketing, business and project management specific ensure that graduates are equipped with the relevant as well as the necessary skills for the world of work. ProActive™ runs and manages the training and the work experience to ensure that dedicated, competent graduates contribute to industry excellence in South Africa, thus benefitting brands, clients and the marketing industry as a whole.
In 2017, The PMG Training Academy is broadening its offering to include Business Administration and Project Management to further upskill individuals with a vested interest in this exciting, dynamic and evolving industry. With the support of the Services SETA, the Academy aims to offer more exciting learnerships into the future.
 

Sam says the learnership helped her to overcome a tendency to give up in the face of a challenge.

“I took every setback personally, but now I know better,” said the 28-year-old from Dobsonville. “I have my own part-time nail business and I now feel motivated to grow and market it with the goal of franchising one day. I would also love to open a spa in my area in Soweto. One-on-one talks with my lecturer helped me to overcome my weaknesses – poor time management, a lack of self-esteem.

I am now working full-time at the PMG Academy as an assistant."

Samkelisiwe Mwale

Ipeleng Gcina, 35, from Daveyton is now able to provide for her family, after having been unemployed for some time.

“I discovered that I love working with different people and finding out what different customers need. I have learnt so much about how to market products. I think the Academy realised I had potential because they have asked me to be a team leader.

I have gained so much confidence.

Ipeleng Gcina

Bontle Xorile, 22, from Malvern, said she had not thought about marketing as a career until she enrolled in the learnership.

“I was sitting at home without work, but I learnt so much at the Academy, like the importance of customer service, how to manage my time and why communication skills are so important. When I completed the learnership, ProActive™ asked me to be a part-time brand ambassador. I also work at head office from time to time, and help out on reception here at the Academy.

The learnership has changed my life.

Bontle Xorile

Thobile Mpungose, 24, from Soweto, says she would not be where she is today without the learnership.

“I tried volunteering and job hunting, without results, but the learnership opened doors for me,” she said. “I loved the marketing learnership and have since set up my own small events company. I have not had any success yet, but I know I should not give up – and one day I will have a story to tell and be as successful as the strong leaders at the Academy! My drive has paid off: I am now a junior campaign planner at PMG. This means I have a salary and I can buy my mother groceries.

I have a strong foundation that I can build on.

Thobile Mpungose
Established in 2012, Airport Ads® enables, through the airports – high traffic volumes, captive audiences, upper LSM consumers, high impact signage and digital solutions to advertisers. These benefits provide an ideal environment for brands seeking to attract targeted consumers within high dwell time zones in the airport environment.
ProActive is a leading brand activation agency in South Africa and across the African continent. With thirteen years of in- market experience, the agency offers creative solutions spanning concept development & strategy through to execution on a national and continental level.
As the largest Transit media owner in Southern Africa, Transit Ads confidently offers the ability to reach over 21.6 million commuters who make use of taxis, buses and rail transport every day.

Golf Ads brings a high income, well-educated, discerning audience to advertisers.  An audience that is captive, frequent and open to messaging. Golf Ads holds media rights in 180 top golf courses across South Africa, offering advertisers strategically placed and seamlessly integrated media formats.

Mall Ads provides turnkey media and advertising solutions in the mall environment. Mall Ads™ has a unique approach to influencing shopping behaviour that drives brand conversion.

As the newest unit to the group, Outdoor Network provides advertisers with both classical outdoor and street furniture advertising options. With a national footprint of large format billboards and street furniture spanning across South Africa, Outdoor Network delivers targeted and geographic specific solutions.

Solar Billboard Douala Cameroon
PMG
June 6, 2019

Global Out of Home Media ‘Goes Green’ with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward…
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Property Expo in busy mall
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June 5, 2019

Mall Ads implements Property Expo in collaboration with East Point Shopping Centre

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June 3, 2019

The Born Free Barbers leverage Pop-Up concept in partnership with Mall Ads

Innovative hair salon, The Born Free Barbers, has opted for an out-of-the-box marketing solution and…
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Sales Agency
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May 15, 2019

ProActive sets sights on SADC region with appointment of Andre de Lange

ProActive™ – a division of the Provantage Media Group - has appointed experienced sales professional…
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Experiential Marketing
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April 4, 2019

Activations and experiences should be focal point for marketers

Focusing on activations and experiences may be the single most important investment a brand can…
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MyCiTi Bus Branding
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February 20, 2019

Compensation Fund takes the bus

To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a…
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PPC Cement Taxi Branding
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February 19, 2019

Transit Ads implements campaign for PPC Cement

Over the next few months, commuters and pedestrians will be exposed to a wide-spread national…
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Out of Home Ghana
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February 14, 2019

Global Out of Home Media appoints Marcell Entres to head up Ghana Operation

Global Out of Home Media – a division of the Provantage Media Group - has…
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Diners Club
Airport Ads
February 12, 2019

Diners Club takes highly targeted approach on AIRPORT.TV

Diners Club has opted for a targeted approach and developed a campaign in partnership with…
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PMGTransit Ads
February 11, 2019

Why 360 degree campaigns work in the Transit Environment

Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the…
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KFC Train Station Branding
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February 6, 2019

KFC brands Powa Towas and PRASA

KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating…
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Ford Mall Advertising
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February 5, 2019

Mall Ads connects Ford with consumers

Studies show that 85% of consumers like to touch and feel a product before buying…
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Share a Coke Airport Ads
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February 4, 2019

Coke leverages the power of digital with engaging Airport Ads campaign

Coke is a brand renowned for its marketing campaigns over the years and more recently…
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Orange Mobile Ivory Coast
PMG
February 1, 2019

Orange dominates Abidjan International with its latest integrated campaign

Global Out of Home Media has extended its long-standing relationship with French multinational telecommunications operator…
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Vida e caffè
Mall AdsPMG
January 30, 2019

Mall Ads sets up kiosk for vida e caffè

Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal. Facilitated by…
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Golf Course Advertising
Golf AdsPMG
January 29, 2019

Golf Ads ensured no holiday ‘down time’ for brands

Corporate South Africa may have shut down over the holiday season, but for brands wanting…
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Digital Taxi Rank Branding Transit TV
Transit Ads
January 23, 2019

Transit Ads extends TRANSIT.TV offering with large format sites

Transit Ads™ has extended the size and scale of its TRANSIT.TV™ offering, with the launch…
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Discovery Airport Advertising
Airport Ads
January 18, 2019

Discovery Vitality books national Airport Ads digital campaign

Airport Ads provided the perfect blueprint of how best to leverage the power of digital…
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Train Station Advertising
PMGTransit Ads
December 12, 2018

Unlocking the untapped Potential of the Train Commuter

Shamy Naidu, Executive: Transit Ads outlines the benefits and effectiveness of advertising within the train…
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ACI Africa Airports
Airport AdsPMG
December 12, 2018

Airport Ads and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads® in association with Global Out of Home Media recently played a key sponsorship…
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Global Out of Home Media Africa
PMG
December 6, 2018

Global Out of Home Media Rebrands for the Future

2018 has been a year of change for Global Out of Home Media – a…
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Cappy Juice
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November 29, 2018

Cappy activates at East Point with Mall Ads

With over half a million consumers passing through its doors every month, East Point Shopping…
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Mall Marketing Advertising Mall Ads
Mall AdsPMG
November 29, 2018

The biggest Trends in Mall Marketing during the Festive Season

By John Faia, GM: Mall Ads™ In order to attract feet and keep shoppers captive,…
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YouTube Go Transit Advertising Transit TV
PMGTransit Ads
November 12, 2018

YouTube Go features on Transit TV

The widespread Transit TV™ audience is now being exposed to the benefits and usage of…
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Mall Ads Retail Sales Kiosk
Mall AdsPMG
November 12, 2018

Mall Ads offering increases sales for Precious Love Boutique

Facilitated by Mall Ads™, Precious Love Boutique recently opened a retail sales kiosk at Davenport…
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Global Out of Home Billboard Abudja, Nigeria
PMG
November 1, 2018

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network.

Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently…
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Pop Up Stores
Mall AdsPMG
October 30, 2018

3 Reasons why Pop Up stores are reinventing Brand engagement

Pop Up stores have become a trend that has stuck and one that keeps evolving,…
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PMGTransit Ads
October 15, 2018

Transit Ads awarded rights to Johannesburg’s Rea Vaya

Transit Ads™, South Africa’s largest transit media company, has been awarded the exclusive advertising rights…
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Mall AdsPMG
October 15, 2018

Mall Ads launches iconic Indoor Towa at Umlazi Mega City

In its continuous commitment to innovation and providing advertisers with strategic marketing opportunities, Mall Ads™…
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Yaounde Advertising
PMG
October 10, 2018

Global Out of Home Media secures rights in Yaoundé, Cameroon

Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its…
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PPC Cemement Taxi
PMGTransit Ads
September 15, 2018

Transit Ads implement taxi campaign for PPC Cement

Over the next few months, commuters and pedestrians will be exposed to a wide-spread national…
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Mall Radio Advertising
Mall AdsPMG
September 13, 2018

Mall Ads continued investment sees launch of Mall Radio

Mall Ads™ is proud to announce the launch of the highly anticipated Mall Radio. Mall…
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Train Station Advertising
PMGTransit Ads
September 6, 2018

WATCH – Shamy Naidu on why brands are making a lot more use of train station advertising

Shamy Naidu, Executive at Transit Ads recently had a chat with the FM Redzone and…
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ABSA Rebrand, ABSA Africanacity Rebrand Airport Advertising
Airport AdsPMG
August 27, 2018

ABSA rebrand campaign targets twelve airports

Airport Ads recently partnered with ABSA to announce the banking giant’s rebrand across twelve airports…
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marketing to millennials
PMGProactive
August 23, 2018

Out of Home and marketing to the millennial consumer

#OOH provides proven, effective ways for talking to millennials with various touchpoints that include static,…
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MTN Airport Advertising
Airport AdsPMG
August 20, 2018

MTN targets entire consumer journey at SA’s busiest airports

MTN, the global cellular network provider that operates in 22 markets in Africa and the…
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Playworks Mall Pop Up Store Mall Ads
Mall AdsPMG
August 17, 2018

Mall Ads brings Playworks Pop Up store to Musgrave Centre

Mall Ads™ continues to unlock income opportunities within the mall environment for both clients and…
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Soweto Gold taxi rank advertising
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August 16, 2018

Transit Ads implements Rank campaign for Soweto Gold

Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold where the brand creative…
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Mall Activation Aromat
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August 15, 2018

Mall Ads implements campaign for Aromat

Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at…
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Maserati Lanseria Airport Gantry
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August 15, 2018

Airport Ads flaunts Maserati Levante at Lanseria International Airport

Airport Ads® recently implemented a campaign for Maserati at Lanseria International Airport, north of Johannesburg. The luxury sports…
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Lotto Powerball
PMGTransit Ads
August 6, 2018

Lotto Powerball wins with TRANSIT.TV

Lotto Powerball continues to advertise on TRANSIT.TV™ with great success. The tailor-made campaign package ensures…
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Mall TV Mall Advertising
Mall AdsPMG
August 3, 2018

Mall Ads launches Mall TV

Mall Ads™ is once more expanding its service offering to add to its current wide…
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Global Out of Home Media Africa
PMG
July 31, 2018

About Global Out of Home Media  

Global Out of Home Media was established in 2000 and is one of the largest…
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British Airways Airport Advertising Durban
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July 30, 2018

BA highlights its new route at King Shaka International

British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard…
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Activations, Brand Ambassadors - Route to Market
PMGProactive
July 24, 2018

ProActive launches Route to Market offerings

Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to…
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Transit Ads Train Station Branding Debonairs
Transit Ads
July 18, 2018

Debonairs train station campaign generates effective brand awareness

To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials,…
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Mall Ads and Street Network Mall Advertising
Mall AdsPMG
July 18, 2018

Mall Ads partners with Street Network to provide extended service offering

Mall Ads™ has partnered with Street Network to bring advertisers more impactful, more strategic opportunities…
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Mall Ads Mall Advertising East Point Shopping Centre
Mall AdsPMG
July 2, 2018

East Point woos shoppers with Katy Perry campaign

In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre…
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Social Digital Experiential Integration
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June 24, 2018

Activations – Beyond the hashtag

Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in…
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Head Office Johannesburg

086 177 6826
enquiries@provantage.co.za
Physical Address
23 Republic Road
Bordeaux
2194

Operations Centre Johannesburg

086 177 6826
enquiries@provantage.co.za
Physical Address
Commerce Corner
4 Burke Street
Ferndale
Randburg
2194

Durban

031 539 1818
enquiries@provantage.co.za
Physical Address
15 Sucrose Crescent
Unit 22 Old Mill Business Park
Mount Edgecombe
4300

Cape Town

021 511 0947 /8/58/68
enquiries@provantage.co.za
Physical Address
24 Royal Road
Maitland
7405

Bloemfontein

086 1776 826
enquiries@provantage.co.za
Physical Address
10 Dan Pienaar Mall, Graaff Reinet Street
Dan Pienaar
Bloemfontein
9301

Port Elizabeth

041 364 3662
enquiries@provantage.co.za
Physical Address
10, Newton Street, Newton Park,
Port Elizabeth
6001

Business Units

Airport Ads®Email Us
ProActiveTMEmail Us
Transit AdsTMEmail Us
Golf AdsTMEmail Us
Mall AdsTMEmail Us
Outdoor NetworkEmail Us