Provantage Media Group

With an impeccable 12-year track record and reputation as SA’s undisputed leader in Out of Home Media, Provantage Media Group has positioned itself as key player in the South African media and marketing arenas. Industry thought leadership and tireless exploration of consumer insights keep the business’ offerings relevant and with various pioneering African ventures currently underway, Provantage Media Group is continuously broadening its circle of influence.

ProActive™ Brand Activation

Our brief-driven, tailor-made solutions are the result of in-depth research and a deep understanding of consumer journeys and shopping behaviour in the different environments in which we operate. Our promoters are best in class, based on their meticulous training and the backing of reliable production and support services, real-time tracking and feedback.

ProActive is not just our name, it is also our sales promise: managing projects and anticipating deviations from approved plans, long before crises arise.

Book a consultation for that unbeatable one-on-one
contact with consumers.


Provantage Out of Home Media - Outdoor Media

Both our operational infrastructure and a proven ability to develop integrated, national media campaigns to reach millions of economically active consumers are unmatched. Provantage Out of Home Media allows their clients access to a growing number of outdoor media opportunities, here and abroad. Choose from classic crowdpleasers to some unexpected,
new-generation creations of our own.

Got something to say? We’ll say it for you!

Book a consultation.


Provantage Out of Home Media - Transit Media

As the largest Transit media owner in Southern Africa we confidently offer you the ability to reach over 16.5 million commuters making use of taxis, buses and rail transport. Our static, digital and activation services take hands to produce a whole that is larger than the sum of the parts.



Access our exclusive rights in SA’s biggest, busiest commuter nodes.



Airport-Ads®

This division comprises Airport Static, Airport Active and airport.tv®

Airport media is an exciting, dynamic space, ideal for big dreaming brands, ready to take their exposure to new heights.

We have access to all ACSA-owned airports in South Africa, Kruger International Airport and Kenneth Kaunda International Airport in Lusaka. We offer a selection of digital, static and activation solutions in high dwell-time zones within airport environments.



Take your brand to new heights.





Digital Out of Home Media

We operate South Africa’s largest, digital
place-based television network, TRANSIT.TV™. This HD digital channel cuts across all transit environments inside taxis, taxi ranks and train stations with an audience in excess of 7 million monthly commuters.

Airport Ads® operates airport.tv® – a digital place based television network, which offers exposure in multiple high dwell-time zones at 11 airports in SADC, reaching a viewership of 2,3 million passengers monthly.




VisioNet™

A high definition digital billboard (4,6m x 8,64m) in Durban’s King Shaka International Airport. This first VisioNet™ screen is the biggest indoor screen in an airport in Southern Africa.

Advertise and sponsor on our digital place-based networks.
TRANSIT.TV™
airport.tv®

Africa Media and Activation Services

Local knowledge and infrastructure in unexplored territories have proven invaluable for many of the global brands that have made use of our Africa division. Provantage Media Group operates in seven African countries and offers a range of activation and media services to effectively reach passengers, shoppers and consumers in the following markets: Namibia, Zimbabwe, Mozambique, Kenya, Mauritius, Botswana and Zambia.

Explore new African audiences.



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Values

In this age of rapid technological advancement and modernisation,
old-school values remain the cornerstones of our business ethics:
   
     

Innovation

What’s new today is old tomorrow. As industry leaders we strive to constantly come up with new methods, ideas and products to service the media industry and consumers’ insatiable desire for solutions that stand out from the clutter.

As hardware and software evolves, media consumption habits change and we’re committed to never disappoint or lag behind.

 

Integrity

We believe respect goes a long way. The consumer is not a guinea pig for irresponsible messages and brand owners deserve effective and measurable 'bang for their buck'.

We strive to always operate according to honourable business practice and employing staff for who trustworthiness is as important as it is to us.

     

Partnership

We’ve seen the impressive results that flow from a pursuit of common interests. Most brands have firm ideas about what they need to achieve over time. We entrench ourselves in the detail to achieve these with you and then tap into the vast experience of our staff complement to create avenues to success. And sustainable ones, not mere bursts.

 

Accountability

The overwhelming availability of data is a mixed blessing in this digital age. In our world, however, analytics and measurability have brought with it dependable and invaluable assessments of the work we do – what worked exceptionally well, and also what unexpectedly failed, despite our best intentions. Adaptation to change plays a key role in accountability.

Divisions

Welcome to Provantage Media Group, the fastest growing and most innovative Out of Home Media business in Southern Africa. Since inception in 2003, we have continuously added new products and services to our portfolio, to enable our clients to effectively deliver brand messaging to their respective target audiences. We were voted the Best Media Owner in South Africa in 2012 (MOST Awards). This pays testament to our philosophy of constant innovation, world-class service and partnering with our clients. We’ve also been consistently acknowledged (through industry voting) as one of the top three Out of Home media owners is SA (MOST Awards).

We pride ourselves in always adapting to the changing landscape of Out of Home advertising and anticipating new developments. We always have and always will use cutting edge technological developments to create new Out of Home advertising platforms for our clients. We have also expanded our footprint to include other countries in Southern Africa, including Namibia, Botswana, Zimbabwe, Zambia and Mozambique, where we also offer unique, integrated media and activation solutions, backed by a solid infrastructure in the SADC region.

Whether it is awareness, a call-to-action or impact you require, our portfolio of Out of Home solutions will provide measurable results. And that’s a contract we confidently enter into with all our partners.

Experienced practitioners in the different disciplines head up the following specialist divisions:

 

DIGITAL MEDIA

 
 

News

Shamendran Naidu appointed Executive: Transit Ads™


With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to Executive: Transit Ads™. Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space and has been instrumental in the creation of the Airport Ads® division and the growth of the Transit Ads™ division. Read more...

SA airports provide audience of over 2 million well-heeled consumers


Mzukisi Deliwe, spokesperson for Airport Ads®, shares the key findings of independent research on how many feet travel through airports, and how digital out of home (DOOH) in these environments is benefiting brands. Read more...

Mzukisi Deliwe appointed Deputy CEO of Provantage Media Group


Mzukisi (Mzi) Deliwe, former Executive Director of Provantage Media Group, has been appointed to Deputy Chief Executive Officer; broadening his scope and further strengthening the company’s leadership team. Read more...

Transit Ads™ wraps taxis for Golden Cloud


Taxis are hard-working Out of Home media formats that take brand messaging to specific areas. Creative is seen not only by commuters in the taxi rank environment, but also by pedestrians and motorists all travelling the same route every day. As a result frequency and visibility is high, leading to great brand recall. Golden Cloud has commissioned Transit Ads™ to wrap numerous taxis, in the knowledge that their brand messaging will successfully reach their targeted audience. Read more...

Cadbury Glow achieves continued effectiveness with ProActive™


When it comes to activations, the key to continued effectiveness lies in implementing a sustained campaign that is relevant to the targeted consumer. For Cadbury Glow, ProActive™ is achieving continued engagement with a seasonal strategy that ensures that the unique selling points of the product are enhanced by events that are already well-engrained in the consumer’s psyche. The agency introduced Cadbury Glow to consumers around Valentine’s Day in February and created another awareness spike in May, around Mother’s Day. Read more...

Green Advertising rebrands to Golf Ads™


Provantage Media Group and Green Advertising are proud to announce the launch of Golf Ads™ – a division that focusses exclusively on the golfing environment, adding yet another sought-after out of home space to an already extensive and exceptional portfolio of offerings. Read more...

ProActive™ – why in-store activations are a necessary point of engagement


Peter KohlÖffel National Sales Manager – ProActive™, outlines why in-store activations are key to brand growth. Read more...

Transit Ads™ offers Metrorail Dominance to Advertisers


Transit Ads™ - South Africa’s largest transit media brand – is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads™, outlines the bigger picture. Read more...

Hugh Wilson joins Provantage Media Group


Strategic marketer and sales professional Hugh Wilson has joined Provantage Media Group’s Johannesburg office as General Manager Sales – Transit Media. Read more...


Older stories

  • Provantage Media Group Training Academy is making a difference Read more...

    Airport Ads® erects gantries at Lanseria International Airport Read more...

    Kirsten Mercer of ProActive™ talks why she loves activations Read more...

    Powa Towas dominate in Taxi environment Read more...

    Airport Ads acquires rights to Regional Airports Read more...

    ProActive™ implements campaign for Simply Asia Read more...

    VisioNet enhances Mhlathuze Water Week Campaign Read more...

    Airport Ads® showcases Audi’s sportiness Read more...

    Cadbury Glows with ProActive™ Read more...

    Transit.TV™ brings Soccer into the hands of Commuters Read more...

    Investec spreads message through Airport Ads® Read more...

    Measuring the Success of Activations Campaigns Read more...

    Brand activations – Knowing your Customer Read more...

    Transit Ads – Knowing the Consumer Journey Read more...

    Taking Activations to the Next Level in 2016 Read more...

    Provantage Media Group launches Environment Media Mapping Read more...

    Nedgroup Investments partners with Airport Ads® at Lanseria International Airport Read more...

    Provantage Media Group acquires Green Advertising Read more...

    Provantage Media Group shares gifts and fun at Eaglenest Home for Orphans Read more...

    Street Smart Media provides Maximum Impact Read more...

    Amarula books biggest site at OR Tambo International Read more...

    Provantage Media Group supports Mthethwa Family Development Foundation Read more...

    TRANSIT.TV™ reaches 10 Million Milestone Read more...

    Transit Ads™ launches Pulse Read more...

    Transit Ads™ offers excellent exposure to Metrorail Commuters Read more...

    Street Smart Media launches state-of-the-art Commuter Shelters Read more...

    Peter Kohlöffel joins Provantage Media Group Read more...

    Airport Ads® awarded media rights at Lanseria International Airport Read more...

    Transit Ads™ presents Power of Taxi Branding Read more...

    Provantage Media Group launches Transit Ads™ Read more...

    ProActive™ launches highly anticipated PMG Training Academy Read more...

    Investec sponsors airport.tv’s Business News Read more...

    Spar brands Khayelitsha Train Station Read more...

    Klipdrift billboard impresses Passengers at OR Tambo International Read more...

    Provantage Media Group partners again with 21 Icons Read more...

    Provantage Media Group launches Street Smart Media Read more...

    ProActive™ implements Lucky Star campaign in Zimbabwe Read more...

    ProActive™ launches Iyadlisa – an innovative activations partnership with Shoprite Read more...

    Digital out of home – enter the game-changer Read more...

    Provantage Media Group supports Eaglenest Children’s Home Read more...

    Mercedes takes flight with Airport Ads® Read more...

    American Swiss sparkles with Airport Ads® Read more...

    Bank of China launches campaign with Airport Ads® Read more...

    Provantage Media Group celebrates 12 years Read more...
  • Airport.tv® has extended its reach to the international terminal in OR Tambo Read more...

    The Commuter Market and what Brands should Know Read more...

    Gautrain lights up with Airport Ads® Read more...

    Provantage Out of Home Media implements OOH campaign for Nedbank Read more...

    Provantage Out of Home Media highlights benefits of Corenza Para-C Read more...

    Gauteng Tourism reaches tourists through AirportAds® Read more...

    Steven Inman celebrates 21 years in the industry Read more...

    Palladium Boots make their mark on M1 South Read more...

    Sasfin and Audi renew airport.tv® sponsorships Read more...

    Digital Signage Expo 2015 - Las Vegas Read more...

    RwandAir takes flight with Airport Ads® Read more...

    ProActive™ announces dynamic new appointment. Read more...

    Provantage Media Group helps develop Sparrow Schools. Read more...

    Mercedes Benz targets Air Travellers. Read more...

    Commuternomics – the Art of Commuter Marketing. Read more...

    Provantage Media Group supports and participates in OMC. Read more...

    Transit environments are evolving, so are shopping habits. Read more...

    Mercantile Bank communicates to entrepRISKeneur’s with Airport Ads®. Read more...

    Provantage Media Group showcases the power of Transit at Huddle. Read more...

    Current state of Out of Home in Africa - Jacques du Preez Read more...

    TRANSIT.TV™ brings Digital OOH to Nelspruit Bus Terminal. Read more...

    Provantage Media Group unveils its new Website. Read more...

    Airport Ads® introduces large-format Airport Wrap. Read more...
  • Digital Out of Home – changing the Airport media landscape. Read more...
  • Transit Track confirms TRANSIT.TV’s Brand Appeal. Read more...
  • Clever Dick plays it safe with Taxi Branding. Read more...
  • ProActive implements campaign for UK clothing brand River Island. Read more...
  • ProActive takes NIVEA Cocoa Butter campaign to 3 African Countries. Read more...
  • Provantage Out of Home Media drives Lux taxi campaign. Read more...
  • Provantage Out of Home Media implements Postman Pat Commuter Shelter Campaign. Read more...
  • PUMA enhances Johannesburg’s M1. Read more...
  • Brother partners with Provantage Out of Home Media. Read more...
  • Provantage Media Group opens New Operations Centre. Read more...
  • Jik Shoppa Shows promote 101 Uses. Read more...
  • TRANSIT.TV™ offers Advertisers Brand Embedded Content. Read more...
  • Airport Ads® awarded advertising rights at Lusaka Airport. Read more...


Case Studies




Testimonials

What our clients say about us


Chris HillExport Country Manager
Beiersdorf Southern Africa

“Thanks for your support and your commitment this year. We have seen a fantastic growth YTD with Botswana up +52% on PY and Namibia up +35%. We acknowledge Provantage’s contribution to our marketing success - they enabled that fantastic growth. Well done and thank you!”

Margie CarrMD
In Touch Outdoor

"Due to our clients' need for increased brand awareness in Cape Town, we recommended the use of the MyCiti bus back packages offered by Provantage, as they stand out in the urban landscape of Cape Town, frequenting the busiest routes used by business commuters. The bright blue colour used by Brother draws the eye. Brother adjusted their layout for best effect on this new and exciting medium.”

Keith NicholsMD
Thomson Reuters, Africa

“The partnership with airport.tv® is pertinent to a business traveller market, as it allows this audience to keep up to date with the latest indices and information. The platform also provides the opportunity to build the Thomson Reuters brand within the South African market.”

Hilton CairnsNational Marketing ManagerWillowton Group

“The taxi branding campaign we are currently running with Provantage Out of Home Media is a key part of our strategy in targeting the consumer in transit for the Sunfoil margarine brand launch. Taxi branding, when done effectively, assists in generating high levels of awareness and is a great creative space to bring the brand and its message to life.”

Jane EsterhuizenMerchandise and Marketing Executive
Bradlows and Morkels

“Taxis are moving billboards that can access specific regions, for pinpoint consumer targeting. For Bradlows and Morkels the medium provides an opportunity to access various areas, reaching consumers who fall within our target audience.”



Tools

  Media efficacy and ROI are crucial in today’s cluttered media landscape. As such, in association with Millward Brown, Provantage Media Group has developed two research studies for airport.tv® and TRANSIT.TV™.

Quarterly studies are conducted among our audience to measure liking, noting and general feedback on advertisements and fed back to advertisers on both channels.

Audience behaviour and shopping patterns are also explored as part of the study.

 
   

Contact Us

Local Offices    
     
Johannesburg (Head Office)

T: 0861 776 826
F: 0861 776 827
Operations Fax: 011 543 7667
Physical Address
23 Republic Road, Bordeaux
2194

Postal Address

PO Box 3052
Cramerview
2060

Durban (KZN)

T: 031 539 1818
F: 031 539 2247
Physical Address
15 Sucrose Crescent
Unit 22 Old Mill Business Park
Mount Edgecombe
4300

Postal Address

PO Box 165
Mount Edgecombe
4300

Cape Town (Western Cape)

T: 021 511 0947/8/58/68 or
021 5112079
F: 021 510 6052
Physical/Postal Address
24 Royal Road
Maitland
7405


Bloemfontein (Free State)

Tel/Fax: 051 412 6390
Physical Address
7 Dan Pienaar Mall, Graaff Reinet Street Dan Pienaar
Bloemfontein
9301

Postal Address

7 Dan Pienaar Mall, Graaff Reinet Street Dan Pienaar
Bloemfontein
9301

Port Elizabeth (Eastern Cape)

F: 041 364 3662
Physical Address
45, 4th Avenue, Newton Park,
Port Elizabeth
6001

 

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