About Provantage Media Group

With an impeccable track record and reputation, Provantage Media Group has grown exponentially since its establishment in 2003, to become one of South Africa’s foremost Out of Home Media specialist companies.Thought leadership and tireless exploration of consumer insights ensures a service offering that delivers   relevant and effective marketing and advertising solutions within the Out of Home environment. Through continued and extensive investment in human resources, product offering and research, Provantage Media Group continues to bolster its prominence and leadership within the industry.

We pride ourselves on always anticipating and even pre-empting/ leading in new developments, while continually adapting to the often rapidly changing Out of Home advertising landscape. We always have and will continue to use cutting-edge technological developments to create new Out of Home advertising platforms for our clients. Provantage Media Group spans the African continent,

operating in 15 countries, and offers diversified products, services and integrated solutions including: brand activation, transit media, billboards, street furniture, golf course media and airport advertising. Backed by a solid infrastructure in the SADC region, Provantage Media Group provides a comprehensive service offering for clients in South Africa and Africa.

Whether for awareness, calls-to-action or impact, our portfolio of Out of Home solutions will deliver quantifiable and measurable results. And that’s a contract we confidently enter into with all our partners. The company is Black-owned and empowered and through the Provantage Training Academy is an active and committed contributor to the upliftment of the industry.

Innovation

What is considered cutting-edge today, becomes the conventional of tomorrow. As industry leaders we strive to constantly develop new methods, ideas and products to fulfil the media industry and the consumer’s insatiable desire. A desire for solutions that rise above the clutter. As technology evolves and media consumption habits change, we are committed to remaining on the cusp of developments as a means of delivering industry leading solutions.

Partnership

We are extremely aware of the valuable results achieved when common interests are pursued by all. We understand  that most brands have time sensitive defined objectives. So we tap into the vast experience of our staff complement to create avenues for success, and entrench ourselves in the detail in order to achieve these objectives with you, within a sustained and consistent process.

Integrity

We believe respect goes a long way. The consumer and our clients should not be seen as a test case for irresponsible messaging. Brands deserve and are entitled to effective and measurable return on investment. Our mission is to always operate according to honourable business practices and employing staff for whom trustworthiness is as important to them as it is to us.

Accountability

The overwhelming availability of data is a mixed blessing in this digital age. In our world, analytics and measurability have brought with them dependable and invaluable assessments of the work we do – what worked exceptionally well, and also what unexpectedly failed. It is our belief that adaptation to change plays a key role in accountability.

Jacques du Preez

Chief Executive Officer

“Don’t be afraid of what could go wrong. Be excited about what could go right.”

Jacques started Provantage in 2003 and has been instrumental in building a business that today sees it ranked as one of the biggest Out of Home media owners in South Africa. From humble beginnings, the business now boasts a national infrastructure and provides advertisers with a wide range of media platforms and services.

Mzukisi Deliwe

Deputy Chief Executive Officer

“I am passionate about life and this passion fills me with energy, zeal and excitement.”

Mzi is arguably the best Airport Advertising Executive in Africa. Joining Provantage in 2012, Mzi was instrumental in launching the Airport Ads division, and has grown it into the largest Airport Advertising Media Owner in South Africa. Mzi was appointed Deputy CEO of Provantage Media Group in 2016.

Vaughan Berry

Executive Director

“Predictable does not work in the highly competitive market of today. Be different, have impact and stand out – you will then be noticed and purchased. This is what we do for the clients and brands we work on.”

Vaughan is a highly respected marketer with over twenty years’ experience in the marketing industry. Vaughan cut his teeth in the FMCG arena prior to being appointed to the Provantage Board of Directors in 2004. With a specialisation in strategic marketing, he played a key role in developing the Activations Division within the business.

Johan Scholtz

Chief Financial Officer

“You can’t have 90% integrity. You either have it or you don’t.”

Johan was appointed CFO in 2016 after having joined Provantage in 2012 as Group Financial and Commercial Director. A registered Chartered Accountant, Johan spent a number of years practicing in Ireland and Eastern Europe prior to returning to South Africa. A successful career in the pharmaceutical sector ensued, prior to him joining Provantage.

Shamy Naidu

Executive Transit Ads™

“Small ideas often result in great achievements.”

Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space. He was an integral member of the original Airport Ads® division and has full responsibility for managing and leading the Transit Ads™ business in his role as executive.

Upliftment & Development

Provantage Media Group is committed to the support, upliftment and development of sectors of society which require assistance that otherwise would not be forthcoming. We believe in sustained and consistent assistance, as a means of ensuring that well-intentioned actions deliver results for those in need.

The Youth

We have a firm belief in, and reliance upon, the youth of our country becoming the leaders of tomorrow. There are many in society that feel a sense of hopelessness, vulnerability, and rejection. Through our commitment to upliftment, our mission is to provide not only hope, but care and the belief in a brighter future.

Changing Lives

More often than not, it is extremely difficult for non-profit and charitable organisations to fulfil the social and moral obligations of the broader society or state institutions. The tireless and incredible work they perform is selfless and difficult. It is these organisations, those that address youth issues that we support.

Making a Difference

It is an honour for Provantage Media Group to assist these organisations with a view to help making the lives of disadvantaged children in South Africa better. With the support of our staff, we aim to make a difference in the lives of disadvantaged youths, and that through our actions, we make our contribution to being a part of our broader society and community.

Upskilling The Future

The Academy provides intensive Learnership programs which are accredited by the Services SETA. Upon completion, graduates receive an NQF Level 4 FET Certificate. The qualifications provide the skills and expertise required in order start a career in marketing, for example in brand management.
The courses are specifically designed to increase the skills level of talented individuals. The Academy also provides mentorship training, with students being taught soft skills that are essential in terms of being an excellent brand representative; including how to dress, how to deal with consumers, as well as presentation and selling skills.
Established in 2012, Airport Ads® enables, through the airports – high traffic volumes, captive audiences, upper LSM consumers, high impact signage and digital solutions to advertisers. These benefits provide an ideal environment for brands seeking to attract targeted consumers within high dwell time zones in the airport environment.
ProActive is a leading brand activation agency in South Africa and across the African continent. With thirteen years of in- market experience, the agency offers creative solutions spanning concept development & strategy through to execution on a national and continental level.
As the largest Transit media owner in Southern Africa, Transit Ads confidently offers the ability to reach over 21.6 million commuters who make use of taxis, buses and rail transport every day.

Golf Ads brings a high income, well-educated, discerning audience to advertisers.  An audience that is captive, frequent and open to messaging. Golf Ads holds media rights in 180 top golf courses across South Africa, offering advertisers strategically placed and seamlessly integrated media formats.

Mall Ads provides turnkey media and advertising solutions in the mall environment. Mall Ads™ has a unique approach to influencing shopping behaviour that drives brand conversion.

As the newest unit to the group, Outdoor Network provides advertisers with both classical outdoor and street furniture advertising options. With a national footprint of large format billboards and street furniture spanning across South Africa, Outdoor Network delivers targeted and geographic specific solutions.

domestly
PMGProactive
December 9, 2016

ProActive engages consumers for Domestly

For on-demand cleaning service Domestly, leading activations agency ProActive™ implemented a highly targeted insights campaign.…
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polokwane
Airport AdsPMG
December 9, 2016

Airport Ads® secures exclusive media rights at Polokwane International Airport

Airport Ads®, a division of leading out of home company Provantage Media Group, have been…
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Airport AdsPMG
December 9, 2016

Lauren Kruger joins Airport Ads®

Airport Ads®, a division of Provantage Media Group, is proud to announce the appointment of…
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Airport AdsPMG
December 9, 2016

Airport Ads® takes Huawei to Airport Consumers

Huawei Enterprise has selected the Airport Ads® classic offering at Cape Town International Airport in…
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December 9, 2016

Golf Ads creates multi-touchpoint campaign for Webafrica

Golf Ads™ has implemented a Gauteng based campaign for Webafrica, in order to strategically reach…
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December 9, 2016

Airport Ads® serves up Bain’s Single Grain Whisky

Bain’s Single Grain Whisky pays tribute to Andrew Geddes Bain, who built the Bainskloof Pass…
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December 9, 2016

Transit Ads™ provides reach and frequency for Hello Group

Hello Group has implemented a national campaign through Transit AdsTM, harnessing the frequency, reach and…
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December 9, 2016

ProActive™ Shoppa Show™ platform revamped

ProActive™, a division of leading out of home company Provantage Media Group, has relaunched its…
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dstv
PMGTransit Ads
October 10, 2016

DStv engages target market through Transit Ads™ MyCiTi platform

DStv - MultiChoice’s digital satellite TV service in Africa, has once again selected Transit AdsTM…
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ON
PMG
September 22, 2016

Provantage Media Group and Outdoor Network announce merger

Johannesburg, 20 September 2016 – Provantage Media Group (PMG) and Outdoor Network (ON) are pleased…
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fitbit
PMGProactive
September 22, 2016

ProActive™ implements campaign for Fitbit

ProActive™ kicked off an educational and inspiring in-store Fitbit activation by sending a team of…
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Airport AdsPMG
September 22, 2016

FAW targets Business Travellers through Airport Ads®

To celebrate 20 years in the South African market, FAW has commissioned Airport Ads® to…
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jaguar
Airport AdsPMG
September 22, 2016

Airport Ads® drives Jaguar F-PACE

A stunning three-month campaign has successfully launched the all-new Jaguar F-PACE luxury car to airport…
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PMGProactive
September 22, 2016

Prima Toys commissions ProActive™ brand ambassadors

Prima Toys recently held an event to showcase the latest toys and games available to…
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omo
PMGTransit Ads
September 22, 2016

Transit Ads™ brands bus for OMO

Transit Ads™ is implementing a campaign for well-known South African washing powder brand OMO to…
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carfind
PMG
September 22, 2016

Carfind.co.za takes to the Green

In order to target an upper income audience, Carfind.co.za has commissioned Golf Ads™ to implement…
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08_shamy
PMGTransit Ads
August 10, 2016

Shamendran Naidu appointed Executive: Transit Ads™

With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to…
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08_aptv_airport
Airport AdsPMG
August 10, 2016

SA airports provide audience of over 2 million well-heeled consumers

Mzukisi Deliwe, spokesperson for Airport Ads®, shares the key findings of independent research on how…
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08_mzi
PMG
August 10, 2016

Mzukisi Deliwe appointed Deputy CEO of Provantage Media Group

Mzukisi (Mzi) Deliwe, former Executive Director of Provantage Media Group, has been appointed to Deputy…
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08_goldencloud
PMGTransit Ads
August 10, 2016

Transit Ads™ wraps taxis for Golden Cloud

Taxis are hard-working Out of Home media formats that take brand messaging to specific areas.…
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PMGProactive
August 4, 2016

Cadbury Glow achieves continued effectiveness with ProActive™

When it comes to activations, the key to continued effectiveness lies in implementing a sustained…
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PMGProactive
August 4, 2016

ProActive™ – why in-store activations are a necessary point of engagement

Provantage Media Group and Green Advertising are proud to announce the launch of Golf Ads™…
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08_peter
PMGProactive
August 4, 2016

ProActive™ – why in-store activations are a necessary point of engagement

Peter KohlÖffel National Sales Manager – ProActive™, outlines why in-store activations are key to brand…
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station_metrorail
PMGTransit Ads
August 4, 2016

Transit Ads™ offers Metrorail Dominance to Advertisers

Transit Ads™ - South Africa’s largest transit media brand – is now offering marketers the…
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08_hugh_wilson
PMG
August 4, 2016

Hugh Wilson joins Provantage Media Group

Strategic marketer and sales professional Hugh Wilson has joined Provantage Media Group’s Johannesburg office as…
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PMG
June 9, 2016

Provantage Media Group Training Academy is making a difference

Since it opened its doors in August 2015, the PMG Training Academy is in full…
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May 26, 2016

Airport Ads® erects gantries at Lanseria International Airport

Photo caption: Mzukisi Deliwe of Airport Ads® stands with Claudia Vianello of Lanseria International Airport.…
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kirsten
PMGProactive
May 26, 2016

Kirsten Mercer of ProActive™ talks why she loves activations

Kirsten Mercer has been in the activations industry for six years and while every moment…
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PMGTransit Ads
May 24, 2016

Powa Towas dominate in Taxi environment

Powa Towas are the largest branding structures to be erected in the taxi rank and…
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Airport Ads logo_2014
Airport AdsPMG
May 10, 2016

Airport Ads acquires rights to Regional Airports

Airport Ads® is proud to announce the acquisition of sole concessionaire rights to all the…
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PMGProactive
May 10, 2016

ProActive™ implements campaign for Simply Asia

ProActive™ recently implemented a widespread campaign for Simply Asia that ensured that the Thai-inspired food…
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PMG
May 10, 2016

VisioNet enhances Mhlathuze Water Week Campaign

To enhance the Mhlathuze Water Week campaign that reiterates the value of water, the Department…
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audi_VR
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May 10, 2016

Airport Ads® showcases Audi’s sportiness

South Africa’s main airports exude exclusivity and innovation and therefore provide an optimal out of…
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cadburys_glow
PMGProactive
April 1, 2016

Cadbury Glows with ProActive™

To launch the brand new Cadbury Glow, ProActive™ implemented an activations campaign that promoted the…
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PMGTransit Ads
April 1, 2016

Transit.TV™ brings Soccer into the hands of Commuters

National digital television channel TRANSIT.TV™ continues to bring commuters content that is engaging, entertaining, newsworthy…
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investec_rhino
Airport AdsPMG
April 1, 2016

Investec spreads message through Airport Ads®

Investec has partnered with Airport Ads® in order to brand strategically placed billboards in both…
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proactive_logo
PMG
April 1, 2016

Measuring the Success of Activations Campaigns

Peter Kohlӧffel, National Sales Manager – ProActive™, outlines the reasons that activations need to have…
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PMGTransit Ads
February 16, 2016

The Growth of Media in Transit Environments

Shamy Naidu – Executive: Transit Ads™, explains that as the media landscape continues to fragment,…
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fruitree
PMG
February 15, 2016

Brand activations – Knowing your Customer

Vaughan Berry, Director: Provantage Media Group outlines the reasons that brand activations need to be…
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PMGTransit Ads
February 15, 2016

Transit Ads – Knowing the Consumer Journey

Skhumbuzo Nkosi, Director: Media, Provantage Media Group, explains how purpose driven marketing campaigns that consider…
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proactive_2016
PMG
February 15, 2016

Taking Activations to the Next Level in 2016

ProActive™’s Vaughan Berry, Director at Provantage Media Group, outlines his top activations trends for 2016.…
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February 15, 2016

Provantage Media Group launches Environment Media Mapping

Leading out of home company Provantage Media Group has developed a highly-innovative, cutting-edge Media Mapping…
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nedgroup
Airport AdsPMG
February 15, 2016

Nedgroup Investments partners with Airport Ads® at Lanseria International Airport

Premier financial institution Nedgroup Investments has commissioned Airport Ads® to brand various platforms at Lanseria…
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amarula
PMG
December 8, 2015

Amarula books biggest site at OR Tambo International

Consumers and travellers passing though OR Tambo international will be greeted by two giant-sized banners…
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eagles_nest05
PMG
December 8, 2015

Provantage Media Group shares gifts and fun at Eaglenest Home for Orphans

The festive season is the season for giving, sharing and celebrating. With this in mind,…
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street_smart_001
PMG
December 8, 2015

Street Smart Media provides Maximum Impact

Internationally street furniture has been considered an innovative, engaging medium for taking a brand message…
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amarula
PMG
December 8, 2015

Amarula books biggest site at OR Tambo International

Consumers and travellers passing though OR Tambo international will be greeted by two giant-sized banners…
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mthethwa001
PMG
November 24, 2015

Provantage Media Group supports Mthethwa Family Development Foundation

To contribute to the well-being of the learners in the care of the Mthethwa Family…
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ttv_10million
PMGTransit Ads
November 20, 2015

TRANSIT.TV™ reaches 10 Million Milestone

Provantage Media Group’s TRANSIT.TV™ has substantially increased its national footprint and now broadcasts to an…
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pulse
PMGTransit Ads
November 20, 2015

Transit Ads™ launches Pulse

Transit Ads™ is proud to be bringing a new generation innovation to the transit environment,…
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Head Office Johannesburg

086 177 6826
enquiries@provantage.co.za
Physical Address
23 Republic Road
Bordeaux
2194

Operations Centre Johannesburg

086 177 6826
enquiries@provantage.co.za
Physical Address
222 Republic Road
Corner Cherry Drive
Robinhills
Randburg
2194

Durban

031 539 1818
enquiries@provantage.co.za
Physical Address
15 Sucrose Crescent
Unit 22 Old Mill Business Park
Mount Edgecombe
4300

Cape Town

021 511 0947 /8/58/68
enquiries@provantage.co.za
Physical Address
24 Royal Road
Maitland
7405

Bloemfontein

086 1776 826
enquiries@provantage.co.za
Physical Address
10 Dan Pienaar Mall, Graaff Reinet Street
Dan Pienaar
Bloemfontein
9301

Port Elizabeth

041 364 3662
enquiries@provantage.co.za
Physical Address
10, Newton Street, Newton Park,
Port Elizabeth
6001

Business Units

Airport Ads®Email Us
ProActiveTMEmail Us
Transit AdsTMEmail Us
Golf AdsTMEmail Us
Mall AdsTMEmail Us
Outdoor NetworkEmail Us