Category

Proactive

Brand Experience
PMGProactive
June 25, 2019

Why Activations play a key role in the Marketing Mix

Brand activations are not just brand ambassadors handing out free product samples. Rather, they are…
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Sales Agency
Proactive
May 15, 2019

ProActive sets sights on SADC region with appointment of Andre de Lange

ProActive™ – a division of the Provantage Media Group - has appointed experienced sales professional…
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Experiential Marketing
Proactive
April 4, 2019

Activations and experiences should be focal point for marketers

Focusing on activations and experiences may be the single most important investment a brand can…
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marketing to millennials
PMGProactive
August 23, 2018

Out of Home and marketing to the millennial consumer

#OOH provides proven, effective ways for talking to millennials with various touchpoints that include static,…
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Activations, Brand Ambassadors - Route to Market
PMGProactive
July 24, 2018

ProActive launches Route to Market offerings

Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to…
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Social Digital Experiential Integration
PMGProactive
June 24, 2018

Activations – Beyond the hashtag

Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in…
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ProActive permanent brand ambassadors
PMGProactive
April 15, 2018

The Benefits of permanent Brand Ambassadors

In an age where social media and advertising clutter creates excessive noise within the marketing…
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