Category

Proactive

marketing to millennials
PMGProactive
August 23, 2018

Out of Home and marketing to the millennial consumer

#OOH provides proven, effective ways for talking to millennials with various touchpoints that include static,…
Read More
Activations, Brand Ambassadors - Route to Market
PMGProactive
July 24, 2018

ProActive launches Route to Market offerings

Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to…
Read More
Social Digital Experiential Integration
PMGProactive
June 24, 2018

Activations – Beyond the hashtag

Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in…
Read More
ProActive permanent brand ambassadors
PMGProactive
April 15, 2018

The Benefits of permanent Brand Ambassadors

In an age where social media and advertising clutter creates excessive noise within the marketing…
Read More
ProActive Route to market
PMGProactive
April 10, 2018

ProActive provides strategic route to market into informal trade

ProActive™ understands that getting product into baskets requires thorough strategy and integrated campaigns. As such,…
Read More
Digital and Activation integration
PMGProactive
March 26, 2018

Augmenting Activations through Digital

Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated…
Read More
What are activations without return on investment
PMGProactive
November 28, 2017

What are activations without ROI?

Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on…
Read More
PMGProactive
October 31, 2017

ProActive™ Campaign drives positive engagement for Halls

Being in the right place at the right time forms the cornerstone for the kind…
Read More