Golf Ads™ has recently implemented a campaign for Kingfisher Lodge, a hotel and conference facility in Mount Edgecombe, KwaZulu-Natal.
Targeting golfers on the golf course as well as all other consumers who regularly frequent the Mount Edgecombe Golf Course, the campaign is meeting the objective of keeping the lodge top of mind amongst this affluent audience.
The hotel overlooks the waters of the Mount Edgecombe Country Club Golf Estate and is visible to consumers on the green. The campaign is effectively increasing awareness of the lodge in an environment that is relevant and captive.
Peter KohlÖffel, National Sales Manager for Golf Ads™ explains that: “The Golf course environment provides an ideal opportunity for targeting upper income bracket consumers when they are captive. Furthermore, the environment is uncluttered, so brands are not jostling for attention and the marketing solutions offered by Golf Ads™ seamlessly and effectively fit with the environment and with the frame of mind of the consumer.”
Golf Ads™ provides brands with access to an audience of 500 000 consumers through a comprehensive and diversified range of static and digital branding solutions including Golf TV™, as well as activations solutions. Golf Ads™ engages golfers at 180 of South Africa’s top golf clubs, making it ideal for touting luxury, leisure, sports, alcohol and technology brands.