Exterior taxi advertising is available nationally and is an exceptional medium to penetrate both rural and urban areas. Geographical as well as route specific targeting are available. Provantage can brand ...
Provantage brands the interior of taxi’s which ensures an exclusive message for a captive audience of 15 million (4000 per taxi per month) economically active taxi commuters for an extended exposure period of time.
Having a national infrastructure, Provantage ensures that the installation and monitoring of interior taxi advertisements can take place on a large scale.
Interior advertising is extremely useful for tactical campaigns and to drive a ...
Exterior bus advertising is an internationally accepted medium that has tremendous impact and reach since busses carry brand messages over an average distance of 5000 km per month. Advertising can be managed geographically and a branded bus fleet can be rotated to service multiple routes over the campaign period to ensure maximum exposure and a return of ...
Provantage offers advertisers the opportunity to personally communicate with thousands of taxi and bus commuters as they travel to and from work or shopping destinations.
Highly trained promoters interact with passengers and hand out leaflets and samples in a personalized environment.
This service utilizes the captive nature of the audience and is done in transit. All commuter classrooms are conducted in English or the local vernacular and are especially valuable in campaigns where an educational process is required.
Each branded promoter will complete a minimum of 12 trips per day during peak ...
Provantage has a fleet of mobile billboards available nationally. Services include route planning and advice to maximise exposure. Mobile billboards are effective for both tactical and mass exposure.
A turnkey solution on a national basis includes design, production and implementation of A-frame and custom made mobile spectacular trailers.
Increased results can be achieved when mobile billboards are utilized in conjunction with media such as radio and sms’s.
2 Types of mobile billboards are available:
A-Frame trailers
Mobile Spectacular trailers (custom ...
Utilising the expertise and knowledge gained from mall activations at the major commuter interchanges nationally, Provantage offers advertisers a turn key solution to professionally engage thousands of commuters per site through interchange activation services.
Impactful and custom designed interchange stands are utilized in conjunction with industrial theatre and highly trained promotional ...
A leaflet distribution and engagement service operated by groups of highly trained individuals who operate exclusively on a one-on-one basis in the high density transit nodes. Blitz teams target long ...
Interior bus advertising maximizes exposure to bus passengers during their daily journeys. More than 3 million South Africans commute by bus every day, nationally.
Interior bus advertising is the ideal medium to communicate detailed messages and tactical campaigns since a captive audience (low tune-out factor) is being exposed to it for a long period of time.
High visibility bus advertisements (8 per bus) have been created to ensure that all passengers have clear visual access for the full duration of their bus journey. Only one brand features in one bus at any time, guaranteeing total dominance of the bus interior.
Short lead times are required for the production and application of interior bus ...
Provantage offers unique sampling and leaflet distribution services on a national basis which includes added value offerings as follows:
Provantage has the national rights to distribute samples and leaflets on large scale in all the major transit nodes, and if required, to a segmented audience.
National warehousing, logistics infrastructure and operational management, ensuring that all distribution campaigns are well planned and cost effectively executed.
Knowledge and insight to suggest the best times and locations for leaflet distribution, according to which distribution teams are briefed.
Infrastructure to guarantee that all distribution takes place during peak commuter flow in each transit node.
Logistics to offer strict supervision with each distribution that takes place.
System to provide verification of distribution for all campaigns.
Provantage offer tailor made activation solutions that take the local transit environment as well as the advertiser into consideration.
The primary purpose of all campaigns is to generate sales results at an affordable cost and the campaign objectives are:
Results orientated;
To interlink with shopping patterns and trade outlets;
To activate powerful word-of-mouth communication;
To add tangibility to communication campaigns at grassroots ...
Provantage offers Brand Activation solutions which give consumers a firsthand, real life brand experience that achieve results.
The following facts amplify the importance of Brand Activations:
Traditional media are fragmenting;
Consumer lifestyles are changing, leaving less time to absorb traditional media;
Competition is increasing, making it important for a brand to stand out from the crowd;
Consumer trust is built by letting the consumer see, experience and interact with the brand....
