45 Million consumers in the top 60 malls throughout South Africa are within reach, utilizing highly trained promoters and custom built stands.

A clear communication platform is provided without applying pressure on the consumer to make a purchase. Consumers are encouraged to get closer to the promotional stand and search further information on the relevant product\s. Curiosity and favorable information naturally converts into a desire to own, which lead to sales.

Provantage takes care of every element of the Mall Activation, including:

• Mall liaison and booking administration.
• Promoter recruitment and training.
• Strategic location selection:
  • Mall selection is based on the target market;
  • Placement in a clean and neat environment;
  • Situated in high conversion points of economically active shoppers;
  • Situated in close proximity to large retailers.
• Design and production of stands (stands are custom designed based on the brief and product requirements).
• Build and strike.
• Transport.
• Activation reports – Comprehensive reports detailing sales achieved