With the shortage of billboard sites in South Africa, Provantage’s gloworm concept is a very useful mobile branding platform.

A gloworm is a custom designed, back lit, moving billboard with all the benefits of the mobile billboard.  Drivers are trained in basic First Aid and linked to the Metro Police traffic service.

Gloworms are deployed during peak traffic periods on a daily basis.  Utilising a fleet of gloworms simultaneously maximizes brand visibility.

Compared to traditional media, gloworms have the following advantages:

• Readily availability.
• Cost effective and flexible exposure available regionally and nationally.
• Reach consumers in the traffic every day.
• Creates significant impact and word-of-mouth value.