| Introduction |
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Branded company vehicles or fleets attract attention and generate awareness, it can be compared to moving billboards in that it’s visible to a large audience of potential customers whether in traffic or stationary. A wrapped vehicle at a red traffic light leads to creating a potential impression on 10 - 40 people. After stopping at 20 red traffic lights a day the exposure increases to a potential 800 people a day, implicating millions of impressions per year. Vehicle wrapping have a life span of couple of years, which is a step up on traditional advertising such as TV and print advertisements.
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