Mall Ads™ provides innovative and bespoke advertising and media solutions within the shopping centre environment. Our comprehensive range of platforms effectively targets consumers and stimulates spend to the benefit of both brands and landlords.

Mall Ads™ has partnerships with key malls across South Africa to successfully engage with diverse income brackets.

MallAds™ presents brands with opportunities to engage with shoppers in a way that does not feel like traditional advertising. And with the growing number of malls in the country coupled with their extensive size, advertising in this environment is integral to any marketing campaign for the simple reason that it offers proximity to point of purchase.

Mall Talkers

  • Mall Talkers are offered across a carefully selected mall location base, which delivers the best reach and frequency possible.
  • These cost effective static media units are placed in high traffic areas across the shoppers’ mall journey.
  • Mall Talkers serve to attract, inform and educate shoppers.

Baby Change Rooms

  • Touching on the human need to care for beloved young ones, the baby change room offers a unique environment and unique target audience reach.
  • Baby change rooms are an integral part of young parents and care-givers routine. Subtle advertising and sampling within this space offers a medium that can directly influence brand usage behavior.

Banners, Escalators & Lift Branding

  • High Impact media platforms that deliver strong brand messaging directly in the shopping pathway.

Mall Radio

  • Mall radio is a non intrusive and value adding platform which stimulates the shoppers audio senses whilst shopping.
  • Not only does Mall Radio provide advertising opportunities across the mall, but also a music compliment that is suited to the shopping environment.
  • Mall Radio provides the ideal vehicle to reach shoppers with messaging and drives call to action while they are in high dwell areas and have a mindset that is conducive to advertising appeal.
  • In partnership with Gresham Records.

Digital

  • Digital technology inspires innovative avenues to deliver highly effective brand advertising.
  • Talk to us about Digital screens, Way finders and other exceptional digital platforms.

Research

  • Brands who understand their audience, understand how to execute effective brand communication.
  • MallAds™ can help you derive in depth shopper intelligence to inform your brand strategy.

All research is independently conducted and externally verified

Activation

  • Mall Activation, regardless of the audience income bracket, is a highly engaging platform to not only reach shoppers, but also to educate, entertain and entice. Encouraging brand purchase behavior change at the point of purchase.
  • Tailor made activation solutions are available across the mall spectrum.
  • Mall space bookings.

member of

Atlantis City Shopping Centre

Footcount:
450,000
Tenants:
98

Bloemfontein Plaza

Footcount:
750,000
Tenants:
120

East Rand Value Mart

Footcount: TBC
Tenants: 175

Daveyton Shopping Centre

Footcount:
689,194
Tenants:
75

Durban Phoenix Plaza

Footcount:
850,000
Tenants:
120

Durban Workshop

Footcount:
13,000,000
Tenants:
110

Emalahleni Highland Mews

Footcount: TBC
Tenants: TBC

Gugulethu Square

Footcount:
950,000
Tenants:
91

Hammarsdale Junction

Footcount:
5,915,610
Tenants:
86

Letlhabile Mall

Footcount: 216288
Tenants: TBC

Moruleng Mall

Footcount: TBC
Tenants: 83

Queenstown Nonesi Mall

Footcount: TBC
Tenants: 70

Randburg Square

Footcount:
7,191,367
Tenants:
80

Mall@reds

Footcount:
4,977,000
Tenants:
128

Mall@embe

Footcount:
5,940,000
Tenants:
83

Mall@carnival

Footcount:
9,663,000
Tenants:
220

Mall@lebo

Footcount:
400,000
Tenants:
60

Menlyn Park

Footcount:
14,500,000
Tenants:
294

Mall Of The South

Footcount:
285,637
Tenants:
150

14th Avenue

Footcount:
3,058,974
Tenants:
28

Atterbury Value Mart

Footcount:
8,029,606
Tenants:
97

Rosebank Mall

Footcount:
9,410,829
Tenants:
160

Boardwalk Centre

Footcount: TBC
Tenants: 47

Forest Hill Mall

Footcount: TBC
Tenants: 181

Kilarney Mall

Footcount:
5,760,000
Tenants:
101

Westgate Mall

Footcount:
5,463,000
Tenants:
80

The Zone

Footcount:
11,000,000
Tenants:
74

Woodmead Value Mart

Footcount: TBC
Tenants: 29

East Point

Footcount: TBC
Tenants: 78

My Barber – Mall @Reds

The Challenge

A competitor business opened in the lifestyle centre across the road.

My Barber shop wanted to ensure that they remained top of mind in their location, they wanted to capitalize on the time of year for haircuts – back to school and back to work – and wanted shoppers within their own mall to find them with ease.

The Brief

To provide a cost-effective campaign within the mall environment.

To  incorporate brand presence and also facilitate directional marketing.

To  ensure that the store remained foremost in the consumer’s mind.

The Solution

For one month, three double-sided Mall Talkers were tactically placed at high traffic areas within the mall to direct shoppers to the store whilst also communicating the store’s back to school special haircuts.

The campaign was strategically implemented over the December period leading into January, in order to drive “back to school haircuts” specials.

Results

The Barber Shop campaign was not only noticed but it increased sales by 20 per cent year on year.

“The Mall Talker campaign worked very well for us. The medium is cost effective and can be tactically deployed to drive feet to the store. Campaign results were immediate – I didn’t have to wait 6 months to see the impact.”

– Karl de Lange, owner

Mall Ads™ increases sales by 20% for My Barber Shop at Mall@Reds

2017-04-01

Mall Ads™, a Provantage Media Group company, significantly increased sales for My Barber Shop at Mall@Reds in Centurion through a marketing campaign that was highly cost-effective, strategic and location-based. The…

Mall Ads™ launches Mall Talkers

2017-04-01

Mall Ads™, a company of Provantage Media Group, has launched a brand new media product into the mall environment. With a long history in the mall space, the team at…

Mall Ads™ provides exclusive opportunity for Cuddlers at Mall of the South

2017-04-01

Mall Ads™ has implemented a campaign for Cuddlers at Mall of the South in Johannesburg. With Mall Ads’™ exclusive advertising rights within the baby change room environment, the campaign is…

Provantage Media Group launches Mall Ads™

2017-04-01

Leading out of home company Provantage Media Group has launched a new media company that will provide innovative solutions to brands and marketers wanting to target consumers in the mall…

Get in touch

086 177 6826
International: +27 11 543 7600
mallads@provantage.co.za

Physical Address
23 Republic Road
Bordeaux
2194