Mall Ads™ provides innovative and bespoke advertising and media solutions within the shopping centre environment. Our comprehensive range of platforms effectively targets consumers and stimulates spend to the benefit of both brands and landlords.

Mall Ads™ has partnerships with key malls across South Africa to successfully engage with diverse income brackets.

MallAds™ presents brands with opportunities to engage with shoppers in a way that does not feel like traditional advertising. And with the growing number of malls in the country coupled with their extensive size, advertising in this environment is integral to any marketing campaign for the simple reason that it offers proximity to point of purchase.

Mall Talkers

  • Mall Talkers are offered across a carefully selected mall location base, which delivers the best reach and frequency possible.
  • These cost effective static media units are placed in high traffic areas across the shoppers’ mall journey.
  • Mall Talkers serve to attract, inform and educate shoppers.

Baby Change Rooms

  • Touching on the human need to care for beloved young ones, the baby change room offers a unique environment and unique target audience reach.
  • Baby change rooms are an integral part of young parents and care-givers routine. Subtle advertising and sampling within this space offers a medium that can directly influence brand usage behavior.

Banners, Escalators & Lift Branding

  • High Impact media platforms that deliver strong brand messaging directly in the shopping pathway.

Mall Radio

  • Mall radio is a non intrusive and value adding platform which stimulates the shoppers audio senses whilst shopping.
  • Not only does Mall Radio provide advertising opportunities across the mall, but also a music compliment that is suited to the shopping environment.
  • Mall Radio provides the ideal vehicle to reach shoppers with messaging and drives call to action while they are in high dwell areas and have a mindset that is conducive to advertising appeal.

Parking Media

Parking media offers a first point of contact for advertising messaging on the shopping journey.

Mediums include:

  • Booms
  • Wall sites
  • Payment Units
  • Pole ads
  • Ramp ads

Large Format Static Media

Large Format Iconic Media creates impact at point of entry and around the mall.

Formats include:

  • Iconic wallsites
  • Large scale fence wraps
  • Indoor and outdoor Towa’s

Digital media is by far outgrowing conventional media platforms and is the next step to elevating brands in a visually enticing manner and offering shoppers more.

The Channel is a mix of advertising and localised content.

Supported by News 24 live sport and news to provide shoppers with up to date news whilst conducting their shopping journey.

Mall Specific content is also on offer, whereby shoppers are kept abreast of the activities available at their chosen shopping destination.

Reach: 2,486,000 viewers per month

Research

  • Brands who understand their audience, understand how to execute effective brand communication.
  • MallAds™ can help you derive in depth shopper intelligence to inform your brand strategy.

All research is independently conducted and externally verified

Activation

  • Mall Activation, regardless of the audience income bracket, is a highly engaging platform to not only reach shoppers, but also to educate, entertain and entice. Encouraging brand purchase behavior change at the point of purchase.
  • Tailor made activation solutions are available across the mall spectrum.
  • Mall space bookings.

member of

Footcount:
516,000 per month

Footcount:
670,000 per month

Footcount:
1,300,000 per month

Footcount:
285,637
Tenants:
150

Footcount:
285,637
Tenants:
150

Footcount: TBC
Tenants: 78

Footcount:
285,637
Tenants:
150

Footcount: TBC
Tenants: 78

Footcount: TBC
Tenants: 78

Footcount:
285,637
Tenants:
150

Footcount: TBC
Tenants: 78

Footcount:
285,637
Tenants:
150

Footcount:
285,637
Tenants:
150

Footcount:
285,637
Tenants:
150

Footcount: TBC
Tenants: 78

Footcount:
285,637
Tenants:
150

Footcount: TBC
Tenants: 78

Footcount:
285,637
Tenants:
150

Footcount: TBC
Tenants: 78

Footcount: TBC
Tenants: 78

Footcount: TBC
Tenants: 78

Footcount:
285,637
Tenants:
150

Footcount:
750,000
Tenants:
120

Footcount:
4,977,000
Tenants:
128

Footcount:
5,940,000
Tenants:
83

Footcount:
9,663,000
Tenants:
220

Footcount:
400,000
Tenants:
60

My Barber – Mall @Reds

The Challenge

A competitor business opened in the lifestyle centre across the road.

My Barber shop wanted to ensure that they remained top of mind in their location, they wanted to capitalize on the time of year for haircuts – back to school and back to work – and wanted shoppers within their own mall to find them with ease.

The Brief

To provide a cost-effective campaign within the mall environment.

To  incorporate brand presence and also facilitate directional marketing.

To  ensure that the store remained foremost in the consumer’s mind.

The Solution

For one month, three double-sided Mall Talkers were tactically placed at high traffic areas within the mall to direct shoppers to the store whilst also communicating the store’s back to school special haircuts.

The campaign was strategically implemented over the December period leading into January, in order to drive “back to school haircuts” specials.

Results

The Barber Shop campaign was not only noticed but it increased sales by 20 per cent year on year.

“The Mall Talker campaign worked very well for us. The medium is cost effective and can be tactically deployed to drive feet to the store. Campaign results were immediate – I didn’t have to wait 6 months to see the impact.”

– Karl de Lange, owner

Mall Ads launches iconic Indoor Towa at Umlazi Mega City

2018-10-15

In its continuous commitment to innovation and providing advertisers with strategic marketing opportunities, Mall Ads™ has installed a new media platform inside Umlazi Mega City Mall in KwaZulu-Natal. The Indoor…

Mall Ads continued investment sees launch of Mall Radio

2018-09-13

Mall Ads™ is proud to announce the launch of the highly anticipated Mall Radio. Mall Radio is a ground-breaking radio channel that airs across 10 malls, reaching 3.5 million shoppers…

Mall Ads brings Playworks Pop Up store to Musgrave Centre

2018-08-17

Mall Ads™ continues to unlock income opportunities within the mall environment for both clients and landlords, this time through an entertainment Pop Up store at Musgrave Centre in KwaZulu-Natal for…

Mall Ads implements campaign for Aromat

2018-08-15

Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and…

PMG’s continued association with the APEX Awards

2018-08-15

Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the by the Association for Communication and Advertising yet again in 2018. The APEX programme is…

Mall Ads launches Mall TV

2018-08-03

Mall Ads™ is once more expanding its service offering to add to its current wide range of static media, non-GLA solutions and Activation platforms in malls. In line with global…

Mall Ads partners with Street Network to provide extended service offering

2018-07-18

Mall Ads™ has partnered with Street Network to bring advertisers more impactful, more strategic opportunities to target shoppers in the mall environment. Advertisers will now be able to take advantage…

East Point woos shoppers with Katy Perry campaign

2018-07-02

In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of…

BiBi Rouge pops up shop with Mall Ads

2018-06-14

Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One…

Trudi Lovegrove joins Mall Ads as Agency Accounts Manager

2018-06-09

Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has…

Mall Ads pioneers new solutions in Mall alternative income

2018-06-06

Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH…

Bonga Sibisi appointed Account Manager for Mall Ads

2018-05-11

Bonga Sibisi has been appointed Mall Ads™ Account Manager for the Broll portfolio, managing the NON-GLA Broll account across the country. Sibisi comes with a strong agency background, having cut…

Mall Ads pioneering new solutions in non-GLA income for landlords

2018-04-09

The following feature on Mall Ads appears in the April 2018 edition of Asset Magazine. Click the link below to be redirected to the publication in order to read the…

Increase in mall foot traffic drives consumer-brand engagement

2018-03-28

While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for…

Provantage Media Group acquires majority stake in Global Outdoor Systems

2018-02-06

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in…

Mall Ads appointed non-GLA partner service provider for SA Corporate Real Estate Fund

2017-12-14

Provantage Media Group (PMG) is proud to announce that MallAds™, one of its subsidiaries, has been selected to partner with SA Corporate Real Estate Fund to fulfil the role of…

Mall dwell times and conversion rates a ‘jackpot’ for brands

2017-11-15

Brands tend to think carefully about what to do with their marketing spend when economic conditions are less than rosy – but when it comes to out-of-home (OOH) advertising within…

Why every brand should be connecting with customers in the Mall environment

2017-11-15

John Faia, GM of Mall Ads explains the reason why brands benefit from advertising within the mall environment. Malls are unique, ever-changing spaces that are more than the sum of…

Mall growth sets bells ringing for marketers!

2017-11-02

The mall industry is expanding and with it the ability for brands to reach consumers in this environment. John Faia, GM of Mall Ads™ tells us more. Over the past few years…

Marketing in a Technical Recession – why brands should advertise in the mall environment

2017-08-29

By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a…

Mall Ads implements multi-mall Campaign for Africa People Movers

2017-07-26

Intercity passenger services operator Africa People Movers is engaging with its desired consumer audience through a multiple mall campaign implemented by Mall Ads™. The campaign is running within twelve malls…

Mall Talkers key touchpoint at Mall of the South

2017-07-19

To increase sales for their tenants over the Mother’s Day and Father’s Day periods, Mall of the South embarked on a competition campaign. Mall Talkers were used as a key…

The Rise of Malls and Mall Advertising

2017-06-11

The mall industry is expanding and with it the ability for brands to reach consumers in this environment. John Faia, GM of Mall Ads™ outlines the growth of the industry…

John Faia appointed General Manager: Mall Ads™

2017-05-18

With a background in operations, products, retail and both classical and sports marketing, John Faia brings versatility and agility to Provantage Media Group’s new company: Mall Ads™. Faia has a…

Mall Ads™ increases sales by 20% for My Barber Shop at Mall@Reds

2017-04-01

Mall Ads™, a Provantage Media Group company, significantly increased sales for My Barber Shop at Mall@Reds in Centurion through a marketing campaign that was highly cost-effective, strategic and location-based. The…

Mall Ads™ launches Mall Talkers

2017-04-01

Mall Ads™, a company of Provantage Media Group, has launched a brand new media product into the mall environment. With a long history in the mall space, the team at…

Mall Ads™ provides exclusive opportunity for Cuddlers at Mall of the South

2017-04-01

Mall Ads™ has implemented a campaign for Cuddlers at Mall of the South in Johannesburg. With Mall Ads’™ exclusive advertising rights within the baby change room environment, the campaign is…

Provantage Media Group launches Mall Ads™

2017-04-01

Leading out of home company Provantage Media Group has launched a new media company that will provide innovative solutions to brands and marketers wanting to target consumers in the mall…

Get in touch

086 177 6826
International: +27 11 543 7600
mallads@provantage.co.za

Physical Address
23 Republic Road
Bordeaux
2194