Recently, consumers were reminded why Cremora is the “richest and creamiest” coffee creamer around. A national Provantage Shoppa Show took the brand to 96 strip malls where more than 40 000 cups of coffee with Cremora were served to consumers. Promoters and dancers entertained and educated the crowds and highlighted Cremora’s benefits versus their competitors. A variety of branded prizes were also up for grabs. Sales of over 17 000 units were generated through the colourful and interactive activation campaign.