Parmalat stays Everfresh with Provantage

To drive the new Parmalat Everfresh pack design, Provantage is implementing exciting in-store sampling demos in top retailers in Gauteng.  The benefits of the new pack, which stands out on the long life milk shelves with its fresh ergonomic shape, are no spills and easy storage. Energetic brand ambassadors are informing consumers about the new benefits and are also promoting the R5 discount on a 6-pack purchase. The campaign runs until March.