This summer, water polo spectators were exposed to a lot more than just the sun. In fact, sun exposure was made safe with promoters creating awareness and educating consumers about the Piz Buin Active range of sunscreen products.  The activation took place at a Water Polo Festival where promoters handed out branded car visors and sprayed Piz Buin Active products on spectators’ arms and legs. In so doing the benefits of the range, including non-oily application, pleasant fragrance and SPF, were effectively communicated.