For the Eskom Electricity Loss Programme (ELP) Campaign, Provantage was commissioned through The Media Shop to implement various elements of the extensive national campaign.

“Draft FCB developed eye-catching, clever creative, which works well on the out of home media used, including Quantum taxis, bus backs, PRASA train coach exterior branding and station branding. The messaging is clear and cuts to the core of what Eskom aims to communicate,” says Dave Frankel, Senior Account Executive at Provantage.

As part of the national campaign, a 3 minute spot on TTV (in-Taxi TV) will run in 1 000 taxis nationally.  Various sized billboards located at Park Station, Germiston Station, Berea Road Station, Pretoria Main Station and Cape Town Station will further communicate Eskom’s ELP messaging.