Transit Ads™ is a wholly-owned division of Provantage Media Group and South Africa’s largest transit media brand. Transit Ads™ consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio.

Through a consolidated range of media platforms, Transit AdsTM offers advertisers unprecedented access to millions of commuters utilizing taxi, bus and rail services every month.

Our range and network of media opportunities and commuter touch points span across all the major commuter nodes in South Africa. With Transit Ads™, advertisers have access to multiple engagement opportunities that include Digital, Mobile, Static and Activation media.

Our team is made up of dedicated specialists who have an expert and hands-on understanding of South Africa’s economically active commuters and their behaviour.

We believe that research is key to what we do and we have made substantial investments in Transit Track™ to offer advertisers more accurate research information and efficacy research. In partnership with Millward Brown, Transit Track™ serves to provide accurate and independent research results. The research is run in commuter hubs and brings key insights into commuter shopping and commuting behaviours, while measuring the effectiveness of advertising.

If you want to expose your brand to millions of economically-active commuters that form the backbone of the South African economy, then Transit AdsTM is the company to assist you in doing so.

The South African Commuter Base

Over 16.6 million South African consumers are dependent on public transport every week and key infrastructure developments such as new intermodal transit facilities, passenger rail stations and various Bus Rapid Transport systems offer various new media opportunities.

Taxis still dominate as the main mode of transportation nationally followed by buses and then rail. We have already seen a major shift in commuting patterns from taxis to BRT systems and we expect this trend to continue nationally as these systems become operational in other cities.

The power of Transit Media is undisputed as this media channel reaches economically-active consumers on a frequent basis with incredible reach and very low wastage levels.

Commuter Patterns

la-icon-1TAXI la-icon-1BUS la-icon-1TRAIN
Commuter Numbers 12.5 million weekly 2.8 million weekly 1.2 million weekly
LSM Profile 5-7 4-7 5-7
% Household Purchasers 81% 79% 80%
Household Income (per month) R12,000 R13,405 R12,400

These commuters pass through commuting hubs and transit interchanges at least twice a day. Due to the time spent commuting, commuters transact and gather information on their way to and from work. Commuters want convenience and continue to shop at stores closer to the transit environment. Accessibility of product, services and information has become the norm within these zones.


The South African Taxi Industry transports 76% of the commuter base. It remains the dominant mode of public transportation in South Africa and is estimated to generate R16.5 billion per annum.

Taxis transport over 12.5 million commuters weekly and offer communities mobility and access to the economy and basic services.There have been significant investments made in the formalisation of taxi ranks nationally and we have access to most of the major taxi commuter hubs nationally, which has led to new media opportunities. Transit AdsTM has formal relationships with 42 major taxi associations nationally and we have successfully executed a large number of taxi media campaigns over the last 10 years.

We have dedicated rank ambassadors in all the major ranks ensuring our relationships with our taxi industry partners are managed and that all our campaigns are effectively executed.

Transit AdsTM offers a number of exterior and interior taxi advertising formats nationally. Taxi advertising is very successful due to the ability of taxis to penetrate both urban and rural environments nationally on a repeat basis every day. This ensures that advertisers’ messages can successfully target economically-active commuters frequently.

Exterior Taxi Advertising is one of the most effective forms of Out of Home advertising in South Africa and ensures that advertisers achieve huge exposure on a very frequent basis. The fact that 78% of commuters have seen a branded taxi in the last 7 days testifies to the efficacy of this medium. Transit AdsTM has developed interior and exterior taxi branding formats that ensures flexibility and they are as follows:

Exterior & Interior Taxi Branding Formats


TRANSIT.TVTM is the largest digital placed-based network in South Africa. Screens are located in train stations, taxi ranks, bus depots and inside taxis nationally. TRANSIT.TV™ has a strong legacy, one that began in 2007 as Taxi TV, and has been very successful in adding value to millions of commuters every day and keeping them informed and entertained during their daily commute. For advertisers, TRANSIT.TV™ has successfully brought numerous brands to the attention of millions of commuters.

TRANSIT.TV™ streams live content utilizing the latest broadband and satellite technology and broadcasts to a national footprint of high definition screens. Each screen has been strategically placed, according to EMM (Environment Media Mapping) to ensure that it is highly visible in key areas and areas with high dwell times. A recent expansion of the network has increased the audience to over 13 million a month.

TRANSIT.TV™ offers advertisers massive reach, excellent frequency, geographical targeting as well as a captive audience that regularly experiences long dwell times.

The Network

TRANSIT.TVTM is managed and controlled by Transit AdsTM and allows for regional and geographical specific programming and advertising.

Station Controls And Reporting

  • The station utilises a combination of 3G and Wi-Fi networks to ensure delivery in real time.
  • Live operational tracking daily.
  • Technical teams and rank ambassadors in all TRANSIT.TVTM stations and ranks.
  • Monthly system flighting schedules and reports are generated and presented to client.


Relevant content is key to provide advertisers with an engaged audience and retain interest in the channel. The content generated at the station has been put together to entertain, educate and inform commuters.

Content is divided into 5 main segments, namely: News, Sport, Music, Entertainment and Lifestyle. In line with our objective to engage commuters, content streams and genres are regularly tracked and commuter appeal monitored to enable the delivery of high desirable content.


In partnership with Millward Brown, Transit Track delivers regular channel and advertising efficacy data and provides key insights into commuter behaviours and shopping patterns within commuter nodes.

  • 12 out of 15 brands were recalled spontaneously.
  • Emphasizing value deals on Transit TVTM and can drive persuasion towards a brand. Value offerings were recalled by up to 65% of commuters.
  • 87% of commuters enjoy watching news related content.

Transit AdsTM has secured the exclusive advertising rights to some of the biggest taxi ranks and commuter nodes in South Africa. Rank Dominance allows advertisers to brand an entire commuter facility and enjoy exclusive exposure to a targeted audience.

We have developed various advertising formats and executions all strategically placed so that brand messaging receives maximum exposure and excellent opportunity for assimilation.

Rank Advertising formats include:

  • Canopy signs
  • Destination signs
  • Routing signs

Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12 metres in height, they are highly visible and offer advertisers the opportunity to brand 152m2 of high impact space in strategically selected, bustling commuter traffic flow areas.

With the growing transport development that is taking place in the country, large internodal commuter hubs are being created where various modes of transport converge and disperse. These hubs include retail and banking and are a captive environment for targeting consumers when they are most open to advertising messaging and when they are most prone to retail activity.

Within this environment, Powa Towas offer a media opportunity that delivers cost-effective impact and exposure to a large commuter audience, an audience that is extremely brand, product and price savvy.


Bus branding provides advertisers with the opportunity to take large format creative and brand messaging to areas where other forms of out of home media are limited. Buses are highly visible moving billboards that travel the same routes daily, offering advertisers massive impact and high frequency.

The bus infrastructure has undergone significant transformation over the past few years with Bus Rapid Transport Systems servicing commuters in both Johannesburg and Cape Town. This has taken the bus commuter audience to 2.8 million per week.

Transit AdsTM has contracts with numerous Bus Operator Companies throughout South Africa as well exclusive advertising rights to the MyCiTi network in Cape Town.

Bus branding provides the opportunity for brands to break through the clutter and effectively reach an audience of commuters, pedestrians and motorists.

Exterior Bus Branding Formats

Exterior Bus Ads offer advertisers fantastic exposure that can be managed geographically. Imagine a 48-sheet billboard that will travel well over 5000km on key routes every month. This is exactly why a fully branded bus will offer unmatched impact and exposure. The impact of a fleet of branded buses deliver great value and the fleet can also be rotated and deployed on different routes during the campaign period to maximise reach and the production investment. Transit AdsTM offers the following Exterior Bus Ads formats:

Interior Bus Branding Formats

Interior Bus Ads maximise exposure to bus passengers during their daily journeys.
Interior Bus Ads are an ideal medium for communicating detailed messaging and tactical campaigns.
Transit AdsTM has developed a number of high visibility bus advert formats to ensure that all passengers inside of the bus have clear visual access for the full duration of their bus journey. Only one brand is placed in each bus at any time, which guarantees total dominance of the bus interior environment.


In South Africa 1.2 million people commute by train every week. To communicate with this highly influential, economically active audience, Transit Ads™ provides excellent advertising opportunities within this environment.

Advertising within this environment is an ideal solution to target a captive commuter audience throughout their journey – from the station concourse, to the platform and on the train itself to create a fully-integrated media story with multiple touchpoints.

Over the past few years we have witnessed a significant upgrade to the commuter rail infrastructure in South Africa with a number of main railway stations upgraded to include retail and intermodal facilities. R51 billion is earmarked for further development of the infrastructure nationally over the next 10 years and this will significantly enhance the rail commuter experience.

Rail commuting and the large internodal hubs connect with various BRT systems and the taxi industry, providing unprecedented opportunities for advertisers wanting to communicate with this audience.

Transit AdsTM has exclusive rights to all interior media and activations in the top 153 PRASA stations in South Africa. We are also the only transit media company to offer an extensive range of rail commuter media opportunities that include digital, static and activations.

Train Station Branding

Transit AdsTM offers a wide range of static advertising opportunities and billboards inside 153 PRASA train stations nationally. Each touchpoint is strategically positioned using EMM (Environment Media Mapping) to offer maximum exposure and impact that builds massive reach and frequency.

Train station branding includes:

  • Station billboards
  • Lightboxes

Transit Ads™ in collaboration with Provantage Media Group’s activations agency – ProActive™ – offers activations solutions at South Africa’s largest taxi ranks, bus depots and train stations. Commuter Active™ offers brands the opportunity to engage face to face with commuters, allowing them to engage directly with a brand.

From concept development and strategy though to execution on a national level, Commuter Active™ tailor makes solutions that are infused with a deep understanding of the audience, their commuter journey and their shopping habits.

Our Promoters and Brand Ambassadors are best in class. Our national operational ability, real time digital campaign management and reporting systems ensure effective execution, monitoring and feedback.

Over 50% of commuters shop in close proximity (up to a five minutes’ walk) of a transit hub, taxi rank, train station or bus depot and 66% of them buy on impulse. Activations in transit nodes are a key element in extending brand engagement and purchase persuasion, which is extremely effective for conversion to sales.

Shamy Naidu

Shamy Naidu

Executive Director Media Division

Hugh Wilson

Hugh Wilson

National Sales Manager

Jackie Olivier

Jackie Olivier

GM Media Operations

Steve Inman

Steve Inman

Sales Manager

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086 177 6826

National Sales Manager
Hugh Wilson

Physical Address
23 Republic Road