Transit Ads™ is a wholly-owned division of Provantage Media Group and South Africa’s largest transit media brand. Transit Ads™ consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio.

Through a consolidated range of media platforms, Transit AdsTM offers advertisers unprecedented access to millions of commuters utilizing taxi, bus and rail services every month.

Our range and network of media opportunities and commuter touch points span across all the major commuter nodes in South Africa. With Transit Ads™, advertisers have access to multiple engagement opportunities that include Digital, Mobile, Static and Activation media.

Our team is made up of dedicated specialists who have an expert and hands-on understanding of South Africa’s economically active commuters and their behaviour.

We believe that research is key to what we do and we have made substantial investments in Transit Track™ to offer advertisers more accurate research information and efficacy research. In partnership with Millward Brown, Transit Track™ serves to provide accurate and independent research results. The research is run in commuter hubs and brings key insights into commuter shopping and commuting behaviours, while measuring the effectiveness of advertising.

If you want to expose your brand to millions of economically-active commuters that form the backbone of the South African economy, then Transit AdsTM is the company to assist you in doing so.

The South African Commuter Base

Over 16.6 million South African consumers are dependent on public transport every week and key infrastructure developments such as new intermodal transit facilities, passenger rail stations and various Bus Rapid Transport systems offer various new media opportunities.

Taxis still dominate as the main mode of transportation nationally followed by buses and then rail. We have already seen a major shift in commuting patterns from taxis to BRT systems and we expect this trend to continue nationally as these systems become operational in other cities.

The power of Transit Media is undisputed as this media channel reaches economically-active consumers on a frequent basis with incredible reach and very low wastage levels.

Commuter Patterns

la-icon-1TAXI la-icon-1BUS la-icon-1TRAIN
Commuter Numbers 12.5 million weekly 2.8 million weekly 1.2 million weekly
LSM Profile 5-7 4-7 5-7
% Household Purchasers 81% 79% 80%
Household Income (per month) R12,000 R13,405 R12,400

These commuters pass through commuting hubs and transit interchanges at least twice a day. Due to the time spent commuting, commuters transact and gather information on their way to and from work. Commuters want convenience and continue to shop at stores closer to the transit environment. Accessibility of product, services and information has become the norm within these zones.

BACK

The South African Taxi Industry transports 76% of the commuter base. It remains the dominant mode of public transportation in South Africa and is estimated to generate R16.5 billion per annum.

Taxis transport over 12.5 million commuters weekly and offer communities mobility and access to the economy and basic services.There have been significant investments made in the formalisation of taxi ranks nationally and we have access to most of the major taxi commuter hubs nationally, which has led to new media opportunities. Transit AdsTM has formal relationships with 42 major taxi associations nationally and we have successfully executed a large number of taxi media campaigns over the last 10 years.

We have dedicated rank ambassadors in all the major ranks ensuring our relationships with our taxi industry partners are managed and that all our campaigns are effectively executed.

Transit AdsTM offers a number of exterior and interior taxi advertising formats nationally. Taxi advertising is very successful due to the ability of taxis to penetrate both urban and rural environments nationally on a repeat basis every day. This ensures that advertisers’ messages can successfully target economically-active commuters frequently.

Exterior Taxi Advertising is one of the most effective forms of Out of Home advertising in South Africa and ensures that advertisers achieve huge exposure on a very frequent basis. The fact that 78% of commuters have seen a branded taxi in the last 7 days testifies to the efficacy of this medium. Transit AdsTM has developed interior and exterior taxi branding formats that ensures flexibility and they are as follows:

Exterior & Interior Taxi Branding Formats

BACK

TRANSIT.TVTM is the largest digital placed-based network in South Africa. Screens are located in train stations, taxi ranks, bus depots and inside taxis nationally. TRANSIT.TV™ has a strong legacy, one that began in 2007 as Taxi TV, and has been very successful in adding value to millions of commuters every day and keeping them informed and entertained during their daily commute. For advertisers, TRANSIT.TV™ has successfully brought numerous brands to the attention of millions of commuters.

TRANSIT.TV™ streams live content utilizing the latest broadband and satellite technology and broadcasts to a national footprint of high definition screens. Each screen has been strategically placed, according to EMM (Environment Media Mapping) to ensure that it is highly visible in key areas and areas with high dwell times. A recent expansion of the network has increased the audience to over 13 million a month.

TRANSIT.TV™ offers advertisers massive reach, excellent frequency, geographical targeting as well as a captive audience that regularly experiences long dwell times.

The Network

TRANSIT.TVTM is managed and controlled by Transit AdsTM and allows for regional and geographical specific programming and advertising.

Station Controls And Reporting

  • The station utilises a combination of 3G and Wi-Fi networks to ensure delivery in real time.
  • Live operational tracking daily.
  • Technical teams and rank ambassadors in all TRANSIT.TVTM stations and ranks.
  • Monthly system flighting schedules and reports are generated and presented to client.

Content

Relevant content is key to provide advertisers with an engaged audience and retain interest in the channel. The content generated at the station has been put together to entertain, educate and inform commuters.

Content is divided into 5 main segments, namely: News, Sport, Music, Entertainment and Lifestyle. In line with our objective to engage commuters, content streams and genres are regularly tracked and commuter appeal monitored to enable the delivery of high desirable content.

Measurement

In partnership with Millward Brown, Transit Track delivers regular channel and advertising efficacy data and provides key insights into commuter behaviours and shopping patterns within commuter nodes.

  • 12 out of 15 brands were recalled spontaneously.
  • Emphasizing value deals on Transit TVTM and can drive persuasion towards a brand. Value offerings were recalled by up to 65% of commuters.
  • 87% of commuters enjoy watching news related content.
BACK

Transit AdsTM has secured the exclusive advertising rights to some of the biggest taxi ranks and commuter nodes in South Africa. Rank Dominance allows advertisers to brand an entire commuter facility and enjoy exclusive exposure to a targeted audience.

We have developed various advertising formats and executions all strategically placed so that brand messaging receives maximum exposure and excellent opportunity for assimilation.

Rank Advertising formats include:

  • Canopy signs
  • Destination signs
  • Routing signs
BACK

Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12 metres in height, they are highly visible and offer advertisers the opportunity to brand 152m2 of high impact space in strategically selected, bustling commuter traffic flow areas.

With the growing transport development that is taking place in the country, large internodal commuter hubs are being created where various modes of transport converge and disperse. These hubs include retail and banking and are a captive environment for targeting consumers when they are most open to advertising messaging and when they are most prone to retail activity.

Within this environment, Powa Towas offer a media opportunity that delivers cost-effective impact and exposure to a large commuter audience, an audience that is extremely brand, product and price savvy.

BACK

Bus branding provides advertisers with the opportunity to take large format creative and brand messaging to areas where other forms of out of home media are limited. Buses are highly visible moving billboards that travel the same routes daily, offering advertisers massive impact and high frequency.

The bus infrastructure has undergone significant transformation over the past few years with Bus Rapid Transport Systems servicing commuters in both Johannesburg and Cape Town. This has taken the bus commuter audience to 2.8 million per week.

Transit AdsTM has contracts with numerous Bus Operator Companies throughout South Africa as well exclusive advertising rights to the MyCiTi network in Cape Town.

Bus branding provides the opportunity for brands to break through the clutter and effectively reach an audience of commuters, pedestrians and motorists.

Exterior Bus Branding Formats

Exterior Bus Ads offer advertisers fantastic exposure that can be managed geographically. Imagine a 48-sheet billboard that will travel well over 5000km on key routes every month. This is exactly why a fully branded bus will offer unmatched impact and exposure. The impact of a fleet of branded buses deliver great value and the fleet can also be rotated and deployed on different routes during the campaign period to maximise reach and the production investment. Transit AdsTM offers the following Exterior Bus Ads formats:

Interior Bus Branding Formats

Interior Bus Ads maximise exposure to bus passengers during their daily journeys.
Interior Bus Ads are an ideal medium for communicating detailed messaging and tactical campaigns.
Transit AdsTM has developed a number of high visibility bus advert formats to ensure that all passengers inside of the bus have clear visual access for the full duration of their bus journey. Only one brand is placed in each bus at any time, which guarantees total dominance of the bus interior environment.

BACK

In South Africa 1.2 million people commute by train every week. To communicate with this highly influential, economically active audience, Transit Ads™ provides excellent advertising opportunities within this environment.

Advertising within this environment is an ideal solution to target a captive commuter audience throughout their journey – from the station concourse, to the platform and on the train itself to create a fully-integrated media story with multiple touchpoints.

Over the past few years we have witnessed a significant upgrade to the commuter rail infrastructure in South Africa with a number of main railway stations upgraded to include retail and intermodal facilities. R51 billion is earmarked for further development of the infrastructure nationally over the next 10 years and this will significantly enhance the rail commuter experience.

Rail commuting and the large internodal hubs connect with various BRT systems and the taxi industry, providing unprecedented opportunities for advertisers wanting to communicate with this audience.

Transit AdsTM has exclusive rights to all interior media and activations in the top 153 PRASA stations in South Africa. We are also the only transit media company to offer an extensive range of rail commuter media opportunities that include digital, static and activations.

Train Station Branding

Transit AdsTM offers a wide range of static advertising opportunities and billboards inside 153 PRASA train stations nationally. Each touchpoint is strategically positioned using EMM (Environment Media Mapping) to offer maximum exposure and impact that builds massive reach and frequency.

Train station branding includes:

  • Station billboards
  • Lightboxes
BACK

Transit Ads™ in collaboration with Provantage Media Group’s activations agency – ProActive™ – offers activations solutions at South Africa’s largest taxi ranks, bus depots and train stations. Commuter Active™ offers brands the opportunity to engage face to face with commuters, allowing them to engage directly with a brand.

From concept development and strategy though to execution on a national level, Commuter Active™ tailor makes solutions that are infused with a deep understanding of the audience, their commuter journey and their shopping habits.

Our Promoters and Brand Ambassadors are best in class. Our national operational ability, real time digital campaign management and reporting systems ensure effective execution, monitoring and feedback.

Over 50% of commuters shop in close proximity (up to a five minutes’ walk) of a transit hub, taxi rank, train station or bus depot and 66% of them buy on impulse. Activations in transit nodes are a key element in extending brand engagement and purchase persuasion, which is extremely effective for conversion to sales.

Shamy Naidu

Shamy Naidu

Executive Director Media Division

Hugh Wilson

Hugh Wilson

National Sales Manager

Jackie Olivier

Jackie Olivier

GM Media Operations

Steve Inman

Steve Inman

Sales Manager

Transit Ads™ implements OOH campaign for SPAR Money Transfers

2017-11-14

To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™,…

Nando’s celebrates Birthday and Spring

2017-11-09

To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to…

Ground-breaking Daily Kick app partners with TRANSIT.TV

2017-11-09

As part of its launch, the new, ground-breaking Daily Kick app has partnered with TRANSIT.TV™. The Daily Kick app brings its users stories from Daily Sun, Soccer Laduma, Kickoff and…

Transit Ads™ outlines new Taxi Branding Regulations

2017-10-25

Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the…

Reboost Energy Drink gets on the Taxi

2017-10-19

Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms –  taxi branding…

SlikourOnLife and TRANSIT.TV™ partnership a leading opportunity for young talent

2017-10-12

Transit Ads is proud to announce the launch of an exciting content driven TRANSIT.TV™ partnership with leading entertainment digital platform SlikourOnLife. The site, currently one of the top 1 000…

Transit Ads’ Shamy Naidu chats to Mediaupdate about our rebrand.

2017-09-13

Rebranding is akin to a business adopting a new look, and success is not necessarily assured. Courage and planning are two essential ingredients that put to rest fears that wrong…

MyCiTi campaign a win for African Extracts

2017-09-01

Transit Ads™ has implemented a campaign for African Extracts that sees the brand showcased on MyCiTi buses travelling on major routes within the greater Cape Town area. Transit Ads™ has…

Transit Ads™ drives BUCO message to Consumers

2017-08-03

Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO. Branded taxis throughout the country’s nine provinces are driving…

Studio Universal implements campaign with Transit Ads™

2017-07-23

DStv channel Studio Universal has once again hopped onto Transit Ads™ platforms with a nationwide campaign that promotes the channel and the movies that are aired on it. The messaging…

Provantage Media Group: 100% South African and Black-owned with BEE Level 1 status

2017-07-21

Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton – the highest BEE rating achievable….

Transit Ads™ creates national dominance for Coca Cola

2017-07-19

Coca Cola has taken advantage of Transit Ads’™ national dominance package across six of the country’s biggest train stations, in order to successfully engage commuters with their “Enjoy the feeling”…

Transit Ads™ rebrands to offer bigger, bolder and better

2017-07-18

Transit Ads™ and its widespread digital television network TRANSIT.TV™ have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that…

Taxi advertisers ‘own the road’

2017-04-19

  By Hugh Wilson: National Sales Manager – Transit Ads™  Affordability and instant brand recognition make taxi advertising a no-brainer – yet this hugely effective marketing medium is still under-utilised…

Transit Ads™ provides reach and frequency for Hello Group

2016-10-17

Hello Group has implemented a national campaign through Transit AdsTM, harnessing the frequency, reach and impact of taxi branding and fully-fledged digital television channel TRANSIT.TV™ The Hello Group creative and…

DStv engages target market through Transit Ads™ MyCiTi platform

2016-09-30

DStv – MultiChoice’s digital satellite TV service in Africa, has once again selected Transit AdsTM platforms to advertise its Platinum packages to its target audience. The brand has launched its…

Transit Ads™ brands bus for OMO

2016-09-27

Transit Ads™ is implementing a campaign for well-known South African washing powder brand OMO to create brand awareness within the Northern Johannesburg area. The OMO branded bus, displaying vibrant creative…

Transit Ads™ offers Metrorail Dominance to Advertisers

2016-08-04

Transit Ads™ – South Africa’s largest transit media brand – is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads™, outlines…

Shamendran Naidu appointed Executive: Transit Ads™

2016-07-21

With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to Executive: Transit Ads™. Since starting at Provantage Media Group in 2009, Naidu has assisted the…

Transit Ads™ wraps taxis for Golden Cloud

2016-06-28

Taxis are hard-working Out of Home media formats that take brand messaging to specific areas. Creative is seen not only by commuters in the taxi rank environment, but also by…

Powa Towas dominate in Taxi environment

2016-05-24

Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12 metres in height, they are highly visible…

Transit.TV™ brings Soccer into the hands of Commuters

2016-03-18

National digital television channel TRANSIT.TV™ continues to bring commuters content that is engaging, entertaining, newsworthy and relevant. Most recently the channel brought an exciting Kaizer Chiefs competition to its audience…

The Growth of Media in Transit Environments

2016-02-18

Shamy Naidu – Executive: Transit Ads™, explains that as the media landscape continues to fragment, out of home media and in particular media in transit environments will continue to grow….

Transit Ads – Knowing the Consumer Journey

2016-02-13

Skhumbuzo Nkosi, Director: Media, Provantage Media Group, explains how purpose driven marketing campaigns that consider content as well as context will ensure that brand objectives are met successfully. A successful…

TRANSIT.TV™ reaches 10 Million Milestone

2015-11-15

Provantage Media Group’s TRANSIT.TV™ has substantially increased its national footprint and now broadcasts to an impressive 10 million viewers each month. Whether in a taxi, at a taxi rank, at…

Transit Ads™ launches Pulse

2015-11-10

Transit Ads™ is proud to be bringing a new generation innovation to the transit environment, one that will amplify brand presence in a way that is highly entertaining and engaging….

Transit Ads™ offers excellent exposure to Metrorail Commuters

2015-11-05

Train and Train Station branding is fast becoming a highly sought after medium for reaching a large consumer audience with excellent frequency, to deliver exceptional results. Every day, train stations…

Provantage Media Group launches Transit Ads™

2015-09-30

Provantage Media Group is proud to announce the launch of South Africa’s largest transit media brand – Transit Ads™. Transit Ads™ consolidates a variety of transit media offerings into one…

Transit environments are evolving, so are shopping habits

2015-03-11

Jean Coetzee of Provantage Out of Home Media shares insights on how the transit environment is evolving, how this is changing the way commuters consume advertising and why this is…

TRANSIT.TV™ brings Digital OOH to Nelspruit Bus Terminal

2015-02-02

Provantage Media Group’s highly successful TRANSIT.TV™ channel can now be enjoyed by commuters at the busy Buscor Bus Terminal in central Nelspruit, Mpumalanga. With over 1 million monthly passengers and…

TRANSIT.TV™ offers Advertisers Brand Embedded Content

2015-02-02

In line with providing advertisers with a diverse range of strategic offerings, the highly successful TRANSIT.TV™ now provides brand embedded content packages for advertisers wanting to reach South Africa’s economically…

Clever Dick plays it safe with Taxi Branding

2015-01-28

Clever Dick, a campaign that promotes safe medical circumcision, is spreading the health message through Provantage Media Group’s taxi branding. Taxis are moving billboards that travel the same routes every…

Transit Track confirms TRANSIT.TV’s Brand Appeal

2015-01-26

It’s just over a year since Provantage Out of Home Media launched TRANSIT.TV™, the digital channel that flights in taxis, taxi ranks and train stations, and so far it has…

GET IN TOUCH

086 177 6826
transitads@provantage.co.za

National Sales Manager
Hugh Wilson
hugh@provantage.co.za

Physical Address
23 Republic Road
Bordeaux
2194