In South Africa, consumers are becoming more mobile due to urbanization and centralisation of economic activities. Nearly 20 million commuters are dependent on public transport every week. The majority, over 15 million, travel by minibus taxi, 3 million by bus, and more than 1 million by train.
Not only are consumers more mobile but they are spending significantly longer time commuting between home and work due to traffic congestion and distance. Government has embarked on developing an integrated transport system by upgrading existing roads and building new transport infrastructure. This will lead to a world class transport system that enhances the existing media offerings and creates new innovative media platforms in this space for advertisers.
Provantage has over 20 years experience in the transit environment and offers advertisers media opportunities on the following platforms:
- Taxi Advertising
- Bus Advertising
- Train Advertising
- In-Taxi Television (TTV)
- Mobile Trailers
- Transit Activations
- Transit Outdoor