IN-TAXI TELEVISION (TTV)

In-Taxi Television (TTV) has been broadcasting successfully for 3 years.  The fleet consists of 1 000 taxis nationally, reaching 4 million viewers per month.  17’’ plasma screens are fitted and secured into Quantum taxis.  Our system offers advertisers and viewers an unrivalled audio-visual experience during their daily commute.

TTV features an hour program with 30 minute segments that include 10 minutes of advertising per segment.

Partnerships with DSTV, SuperSport and various record companies ensure that TTV offer commuters content that is relevant and entertaining.  Content is currently being updated monthly.

Advertising opportunities available on TTV include:

• Television commercials ranging from between 10-45 seconds in length
• Sponsorship of regular monthly features
• Client advertorials and features of between 1-2 minutes in length

Commercials will be flighted twice per hour which equates to 24 times per day.  Therefore, each commercial will be repeated 144 times per week and generate a frequency of 624 times per month.

The station has received phenomenal results for advertisers.  Millward Brown Research Company conducts post campaign research on TTV every month.  This research is available to clients with a TTV campaign of 3 months or longer.